Andrew Lelchuk
Director, Retail Strategy @ Sphere Entertainment Co.
About
Experienced in driving impactful licensing, partnership and merchandising strategies across diverse consumer brands, I excel in maximizing brand visibility, engagement, and revenue growth. With a robust track record spanning iconic entities like Sphere, Universal Music Group, Warner Bros., Disney, Coca-Cola, Ralph Lauren, Bandai Namco, Op and Little Tikes, I've cultivated key relationships and orchestrated high-profile collaborations, including major experiential events generating billions of impressions. My career reflects a commitment to innovation and strategic insight, consistently enhancing market share and profitability with skills in partnership development, brand activation, and retail sales. I am a successful Business and Brand Builder as well as a Marketing Strategist. With an impressive multifaceted consumer products background, my keen insights into consumer behavior have led to myriad success stories in multiple industries and product categories.
United States
Las Vegas
Marketing & Advertising
Global E-Commerce, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Operations Management, Brand Communication, Client Relations, Marketing Budget Management, Budget Management, Brand Management, Strategy, Marketing, Product Development, E-commerce, Marketing Strategy, Business Development, Start-ups, New Business Development, Licensing, Brand Development, Strategic Partnerships
Experience
Director, Retail Strategy
Sphere Entertainment Co.
Director Licensing and Energy Marketing
Global Merchandising Services
West Hollywood, California, United States
Building Bands into Brands and creating fan and consumer engagement opportunities.
Sr. Director, Licensing & Partnerships
Universal Music Group
Santa Monica, California, United States
Drove cultural moments and brand activations that furthered artist and fan engagement for The Rolling Stones, KISS, AC/DC, David Bowie, Kim Petras, Willie Nelson, Tupac Shakur and more. Led overall brand partnership and merchandising strategies creating high-profile, artist-building collaborations with John Varvatos, Lucky Brand, Ed Hardy, DSquared2 and others.
Director Of Ecommerce
Allied Home
Orchestrated all aspects of the eCommerce strategy including marketing, merchandising, technology, customer service and operations to deliver a superior brand and shopping experience for customers and partners.
Director of Global Licensing
Maui and Sons
Malibu, California, United States
Performed strategic development and execution of licensing plans, business development, product development, marketing management, and royalty administration of a $250M brand.
Director of Global Marketing
Warner Bros. Entertainment
Burbank, CA
Spearheaded global digital marketing, communications, and social media initiatives for Classic Animation properties such as Looney Tunes, Scooby-Doo and Animaniacs. Established partnerships with Influencers as well as Fashion and Sports brands such as Calvin Klein, Gucci, Moschino, Nike, Brand Jordan, Converse and The Hundreds which led to over $50 million in global sales. Developed entertainment-based events such as the Space Jam 20th Anniversary (1 billion impressions), Get Animated Experience in Soho, New York, and another one at The GRAMMY Museum.
VP Global Marketing, Licensing and E-commerce
MGA Entertainment
Greater Los Angeles Area
Drove worldwide consumer demand with integrated marketing strategies and consumer-focused merchandise planning for $300 million toy brand.
EVP Business Development and Marketing
Brand Central
Greater Los Angeles Area
Developed and implemented brand extension, licensing, marketing and PR strategies of clients such as Dr. Pepper Snapple Group, Kellogg’s, Coleman and Rawlings generating $15 million in topline revenue in 2012.
EVP Sales and Marketing, The Americas
Bandai Namco Entertainment America Inc.
Directed a 35-person sales, marketing, PR and licensing team with a $200M video game publisher focusing on long and short-term product strategy development and tactical execution.
SVP Marketing/COO
Ocean Pacific Apparel Corp
Guided corporate brand strategy that reinvented the Op brand and achieved 146% cumulative growth to $225 million by executing integrated marketing initiatives and brand partnerships such as the NBA.
Education
Pepperdine Graziadio Business School
Marketing
Cal State Fullerton, College of Business and Economics
Marketing
Andrew Lelchuk's Contact Information
Phone
Find the Right Leads
Find Verified Contact Data
What LeadContact does well
Find verified emails, phone numbers, and decision-makers with 98% accuracy.
Find Leads
Find the right people by company, role, industry, location, and more.
925M+ professional profiles
Find Emails
Access verified email addresses for your target contacts.
657M+ emails
Find Phone Numbers
Get cross-validated phone data from multiple top sources.
239M+ phone numbers
More Accurate. Lower Cost.
Find contact data in 1 tool with 98% accuracy
LeadContact integrates leading enrichment tools to deliver more accurate contact data—without paying for each one.
Great conversations start with the right contact.
It’s time to find yours.