Andrew Go

- In this role, I lead the digital transformation of one of Canada’s largest retailers, with full P&L ownership of a multi-billion-dollar eCommerce business spanning first-party, marketplace, and on-demand services. - Responsible for omni-channel strategy and end-to-end digital operations, focused on accelerating growth, improving profitability, and enhancing the customer experience. - Collaborate closely with cross-functional teams across merchandising, marketing, supply chain, and technology to align enterprise-wide priorities and deliver seamless, customer-centric outcomes. - Play a key role in driving enterprise wide collaboration on enterprise platform scaling, evolution of Walmart's global platforms, best practice sharing across markets, and also shaping the overall Canada business strategy.

In this expanded role, I lead a diverse team of professionals across various functions and disciplines. Key responsibilities include: • Strategic, operational, and P&L ownership of all B2C and B2B digital platforms, driving best-in-class online experiences and enhancing e-commerce revenue and profitability. • Oversight of the Center of Excellence for Enterprise Data Analytics, Data Engineering, and Data Science, leveraging data and insights to optimize business performance and elevate customer satisfaction. • Leadership of Staples Preferred, Canada's Premier SMB membership program, catering to hundreds of thousands of companies nationwide by offering exclusive benefits, discounts, and services. • Stewardship over enterprise marketing, encompassing strategy, budget management, content creation, and media execution, aimed at building brand awareness, loyalty, and advocacy among customers and stakeholders. • Management of customer care operations, both domestically and offshore, ensuring the delivery of high-quality and consistent services to drive customer retention.

• As a member of the executive operating committee, lead and own all digital channel P&Ls. • Leader for Staples Preferred, a highly successful SMB Business Membership Program, achieving remarkable growth with over 700K members and generating +65% sales growth vs 2020. • Established an enterprise Centre of Excellence (COE) to drive the company’s data driven strategy. Revamped infrastructure, assembled top-tier teams of engineers, analysts and data scientists to dismantle data silos, created a unified customer view, and implemented intelligent automation for personalized experiences across marketing, digital and CRM sales channels. • Managed supply chain operations, overseeing 20 fulfillment centers, a dedicated fleet of vehicles, network design, M&A integration, and overall strategy. Implemented new Transportation and Warehouse Management Systems, conducted successful RFPs, and executed demand shaping initiatives, resulting in 35% reduction in average cost per order compared to peak COVID costs.

• Member of the executive operating committee for TD Insurance, Canada’s largest direct insurer. • Responsible for all aspects of marketing for TD Insurance, including strategic planning, budget management, creative production, and execution of targeted and content marketing, paid and earned digital media • Marketing driven sales exceeded plan and outpaced overall business growth, delivering 33% growth YOY and helping to take market share, ascending TD Insurance to the number 3 spot in P&C nationally • Spearheaded new digital marketing efforts leveraging enhanced data segmentation, to exceed plan by 45% with a 28% growth YOY • Created a digital transformation across acquisition, retention and conversion with new bind online capabilities, marketing drove over 80% of sales in this direct online channel • Expanded and rebranded Advice content, with partnerships with BT, the G&M and Post Media. This contributed to TDI securing #1 Brand Power Score leading all other insurers on meaningfulness, saliency and differentiation.

In this role I held P&L ownership over Canada’s largest home improvement e-Commerce business, interconnected analytics, as well as the strategy, planning and execution of all our advertising channels. • Lead a team of over 200 multi-disciplinary professionals, onshore and offshore. Maintained above-industry-norm retention rates and one of the highest associate commitment index scores within the division. • Responsible for developing and delivering an interconnected product road-map with hundreds of unique projects per year, including the relaunch of the mobile app; a unique B2B online experience; and new fulfillment options, such as same day 3-hour delivery. • Responsible for all operational aspects of the site including data management and enrichment of over 200,000 SKUs, how-to content, online shopping experiences and search engine optimization. • Ownership for the Canadian division’s marketing budget, including media planning, creative, production and buying for all channels (e.g. broadcast, radio, print, flyers, search, social, affiliates, sponsorship and in-store promotional signage). • Lead a full-agency RFP which consolidated our creative and media agencies and unlocked significant investment dollars for working media. Guided the organization through a major transition from traditional media to digital, using best-in class channel management and data optimization. • In-sourced the strategy and execution of all digital media across search, social and programmatic while setting up a class-leading ad stack. • Built a full-suite analytics team, including data engineers and data scientists, which drove insights across CRM, digital marketing, and ecommerce, creating scalable predictive algorithms and tools. • Homedepot.ca was also named the most trusted Home Improvement and Major Appliance Ecommerce site in 2019 by BrandSpark International.

The Home Depot is the world's largest home improvement specialty retailer, with 2,274 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. In fiscal 2017, The Home Depot had sales of $100.9 billion. The Company employs more than 370,000 associates. Q4 2017 marked the 25th consecutive quarter of growth for our Canadian division. - Responsible for developing and executing the product strategy across all digital platforms for The Home Depot Canada, including designing site features and functions to seamlessly integrate the overall business strategies within all digital platforms (mobile, tablet, web and app). - Accountable for the day-to-day performance and functionality of all e-commerce platforms while simultaneously delivering site improvements that drive revenue growth, site visits and conversion rate. - Oversee interconnected analytics as well as digital marketing channels including SEM, display, social, affiliates, and SEO. - Work in partnership with IT, to deliver successful product launches, functionality enhancements and improved customer experiences.

• Reported to the President and CEO of Torstar Corporation and a member of the executive operating committee, I was responsible for creating and communicating the strategic plan to the Board of Directors and all other internal stakeholders as well as monitoring it’s execution and realignment as needed • Lead a Torstar Corporate wide initiative to consolidate first party data and create a Data Management Platform (DMP), capable of yielding higher returns on digital audiences across the portfolio • Facilitated and drove key strategic initiatives through inception and transformation phases, presently responsible for Queens Park Briefing, a specialized subscription business focussed on provincial politics • Managed strategic partnerships and the evaluation of potential acquisition targets.

A subsidiary of Torstar Corporation, Metroland Media is one of Canada's leading community media companies with operations in newspapers, digital properties, flyer distribution, printing, consumer shows, magazines, directories and online commerce. • Managed a diverse team of 100 in the areas of sales , marketing, operations, finance and engineering for four digital businesses (WagJag.com, Travelalerts.ca, Save.ca, and Simpofly.com), reaching over 3 million Canadians • Developed specific plans and processes to manage talent and promoted over 30 individuals into more senior positions while setting up a robust succession plan for all key roles • Launched two new digital businesses from inception to market in less than 12 months (Save.ca mobile cash-back app; Simpofly.com) • Developed new technologies and marketing solutions for retailers, CPGs and SMBs. These included white label platforms for Walmart, General Mills, Longos and MasterCard • Implemented advanced data infrastructure, capable of processing complex personalization algorithms and custom consumer segmentation along with real time analytics dashboards

Promoted to take sole responsible for the oversight and leadership of all aspects of the Torstar Digital Commerce portfolio. Properties within the group include WagJag, WagJag Grocery, WagJag Golf, TravelAlerts, Jaunt, and TargetVacations.

Joint responsibility for the P&L and strategy of one Canada's leading digital commerce groups. Properties within the group include WagJag, WagJag Grocery, WagJag Golf, TravelAlerts, Jaunt, and TargetVacations.

InsuranceHotline.com was a profitable lead-generation business for insurance brokers and national financial institutions. The Star Media Group is a wholly owned subsidiary of Torstar Corp. • Managed a multi-disciplinary team consisting of sales, marketing, operations, finance, and engineers for insurancehotline.com and comparasave.com • Grew 2012 revenue by 9% and EBITDA by 56% YoY, while making investments and introducing new white label programs that would contribute to the business doubling in 2013 • Led the evaluation of five different acquisition targets in the online lead generation space; opting instead to launch Comparasave.com, a mutli-cateogry portal which went live in 8 months • Managed the merger process with industry competitor Kanetix.ca

A subsidiary of Torstar Corporation, Harlequin publishes women’s fiction and non-fiction in print and digital formats. With operations in more than 100 countries, Harlequin is one of Canada’s most international companies. Harlequin was a wholly owned subsidiary of Torstar Corp until 2014. • Led the 3 year strategic planning process as well as defining and contributing to key initiatives to support North American retail sales • Authored white paper on the future of book publishing for the United States retail market given the rapid rise of digital and eBooks • Created and led a multi-division task force to address the evolution of Harlequin’s legacy series business

Responsible for developing strategic approach to geographic expansion. Assessing new business opportunities and leading the development and execution of Go-to-Market strategies. Also responsible for leading initiatives to grow business in existing operations, including the management of M&A transactions; new product launches and cost cutting initiatives. • Developed new divisional strategy for all operations outside of North America, including specific plans for generating revenue, cost management, channel development, geographic expansion, and digital • Assessed potential market opportunities in Russia and Thailand, leading to new licensing partnerships which grew third-party revenues by over 56% YoY • Led acquisition of joint venture partner’s shares of German operations (included obtaining corporate authorization, management of professional service providers, negotiating purchase terms, and developing a transition plan)

Based in Mumbai, India, was responsible for the P&L and management of all operations in India and South Asia, including the hiring and leadership of local staff. Accountable for developing and achieving annual budget and 3-year strategic plans, including a comprehensive distribution strategy, marketing plans, and sales targets. • Spearheaded a market assessment and launched the business in South Asia within 11 months • Assumed full P&L ownership of all operations in India and South Asia • Amplified distribution to over 5,000 outlets across India—25 times the pre-launch forecast • Negotiated material distribution and printing contracts below budget • Cultivated a comprehensive ecommerce strategy, incorporating digital sampling and social media • Created a complete management structure, including succession planning, and employee development plans, which resulted in a 0% turnover rate in a highly competitive market • Activated marketing plans in response to market dynamics, while managing costs 30% below budget

Identified new market expansion opportunities: established contacts in relevant territories, managed professional consulting and legal service providers, analyzed feasibility studies and formulated business plans. Responsible for special projects in support of existing global operations. • Led the evaluation process and launch of new businesses in Taiwan, Lithuania, Estonia, Malaysia, and India • Completed two detailed market assessments of China, including several visits to China to build relationships and conduct senior-level partnership discussions with state-owned enterprises • Identified needs of regional markets and led advisory teams to assist regional Managing Directors with product launch plans and cost-reduction initiatives

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Harlequin Enterprises Ltd. sponsored this degree which I completed as a part-time student with honours.

Residential program developed by the Rotman School of Management and the Canadian Journalism Foundation to enhance executive capabilities in media organizations.