andrew tait

* Veeva Vault PromoMats lead and digital campaign manager, using the Scrum framework to optimize customer value and speed to market in Merck digital marketing. * Manage projects and timelines in the creation of digital marketing tactics, from MLR submission to launch. * Use Veeva Vault PromoMats to manage documents, workflows and life cycles of digital marketing content. * Collaborate with Scrum teammates in developing content strategy and digital communications with a focus on the customer.

* Using modular content, built emails, mobile alerts and other multichannel assets for use in Merck marketing campaigns. Managed modular content for Merck brands, enabling agile and cost-efficient deployment of promotional resources. * Curated brand content and metadata using SDL Tridion, Adobe Acrobat Pro and Zinc MAPS. * Owned the presentation and accuracy of promotional assets for digital and print channels, collaborating with designers to ensure correct layout. * Partnered with the client, agencies and marketing vendors to design effective messages that meet platform specifications. * Attended regulatory review meetings and worked with brand teams to meet guidance. * Optimized retrieval and discovery of modular content through ongoing metadata and taxonomy management. * Trained agency partners on CMS technology and best practices.

* Managed pharmaceutical content and owned projects to help Merck develop promotional assets with optimal quality, efficiency and speed to market. Provided leadership, subject-matter expertise and process excellence to Merck’s Content Automation team. * Managed Merck promotional content using Veeva Vault PromoMats. * Used modular content and structured templates to build emails, mobile alerts and other multichannel assets for use in Merck marketing campaigns. * Partnered with promotion managers, agencies and marketing vendors to design effective messages meeting platform specifications. * Attended medical-legal-regulatory review meetings and incorporated guidance into creative submissions. * Authored process documentation and training materials. * Trained and cross-trained new team members.

* Drafted and edited copy for TV listings appearing in on-screen, online and print guides. Maintained metadata links powering enhanced discovery on interactive guides. * Led projects to ensure delivery of accurate and consistent metadata to customers. * Trained content editors and temps on metadata best practices and workflows.

* Managed and assigned daily influx of TV sports content. Wrote and edited copy. * Monitored and improved database quality by eliminating duplicate entries in CMS. * Communicated content policies to scheduling team and content editors.

Maintained TV-schedule content for on-screen, online and print guides. Wrote copy and updated sports-team metadata. Partnered with contacts at national and regional sports networks to deliver accurate, up-to-date sports metadata to customers and users.

TiVo Inc. is a global leader in next-generation television services. With global headquarters in San Jose, CA and offices in New York, NY, Boston, MA and Durham, NC, TiVo's innovative cloud-based Software-as-a-Service solutions enable viewers to consume content across all screens in and out-of-the home. The TiVo solution provides an all-in-one approach for navigating the ‘content chaos' by seamlessly combining live, recorded, on-demand, and over-the-top television into one intuitive user interface. The TiVo experience provides TV viewers with simple universal search, discovery, viewing and recording from an array of devices, creating the ultimate viewing experience. TiVo products and services are available at retail or through a growing number of pay-TV operators world-wide. TiVo's multiple subsidiary companies provide the broader television industry and consumer electronics manufacturers with cloud-based video discovery and recommendation options, interactive advertising solutions, and audience research and measurement services.

Wrote and edited copy for TV listings appearing in on-screen, online and print guides. Maintained metadata for video content—including sports teams/leagues, TV series and celebrities—enabling enhanced discovery by customers and end users. Point person for collaboration across teams and during customer-facing initiatives, leveraging subject matter expertise in sports and content best practices. Developed and implemented new content workflows to optimize team efficiency.