Andrew T.

Regional Marketing Manager, foodservice category for SEA - Southeast Asia, East Asia, and Australia & New Zealand. Drive ARLA PRO regional NPD and market rollout strategies by setting innovation direction and partnering with global innovation teams, regional culinary experts, and local market leads. Own the regional foodservice innovation pipeline, shaping short and long-term priorities while translating customer insights into scalable local and regional launches. Define and lead regional ARLA PRO brand and marketing strategy across digital and traditional channels, guiding market execution to deliver growth.

Promoted to Senior Manager within 11 months. Continue to spearhead the growth engine pillar (go-to-market) and leading NPD projects for the business while managing and leading a team of talented individuals to grow and challenge the norm.

Tasked to spearhead the Restaurant Marketing segment of Nando's Malaysia overseeing Go-to-Market (GTM) strategies, Integrated 360 Nationwide Marketing Campaigns, NPD champion and project owner, Menu & Pricing Strategy, BTL Restaurant Marketing (Dine-In and Takeaway), Local Restaurant Marketing (LRM), and Store Expansions (New Store Openings). My role involves influencing and leading business-wide stakeholders through project management while leading and managing 3 direct reports. Next, my role also involves managing and working closely with the leadership team of the organization, along with external agency partners (creative, media, research & insights) to achieve the organizational goals and targets.

Drive Decorative segment of Jotun Paints Malaysia & Singapore (LIGER). - Ownership of Brand & Marketing activities (online & offline) for Decorative segment. - Key liaison with cross-functional regional team. - With closely with LIGER cross-functional teams (R&D, Sales, Trade Marketing, Communication & Colour) to ensure timely and flawless execution of deliverables. - Manage category P&L and product assortments. - Manage external agency partners (Media, Digital, Insights). - Develop annual Brand & Marketing activities.

Brand custodian for Campbell's Soup brand in Malaysia. - Lead total commercial planning and strategies to drive brand growth. - Total brand portfolio management - Product Portfolio management, Marketing spends management, and business growth P&L. - Establish and develop strong ATL and BTL marketing plans and communications. - Commercial lead for various NPD (Inno / Reno / Enablers) projects, collaborating with cross-functional teams and global partners. - eCommerce and Food Service champion (lead) for total Simple Meals business.

Drive growth and digital transformation to the HMR Delivery channel business for Pizza Hut Malaysia through integrated 360 campaigns, new product development (NPD), digital-first projects (Website, App, and WhatsApp), and managing food aggregator partners (FoodPanda and Grabfood) to drive incremental growth and new acquisition for the business.

Part of the pioneer JD team in Malaysia witnessing the first-store opening and further store expansions nationwide. - Oversee and manage the brand and marketing activities of The Marathon Shop banner. - Influencer and Brand Marketing activities for JD Sports.