Andrew Stead

Responsible for the sales and account management of all commercial partnerships at Millwall Football Club. My role within the Commercial Team is to increase revenue for the Club, selling tailored partnerships that deliver ROI for our commercial partners. This is inclusive of the full sales cycle from identifying potential partners through to closing deals. I am then responsible for full account management, delivering value for the partner through strategic and creative activations. I also manage the Club's Partner Events and Networking Events. Key clients currently include: Huski Chocolate, Macron, Mansion Bet, iPro, Luke, Score Hero.

My role includes the day to day management and delivery of partner contractual rights, building excellent relationships with each of our partners and showcasing the value of our contracts, worth in excess of £5.5 million. I work closely with the partners to develop activation plans that support and integrate with their overall brand and marketing objectives. In addition, I am responsible for creating new opportunities, creating presentation material and presenting to prospective partners. I am currently managing accounts with local, national and global partners and am the main day to day contact, driving all activation for sponsors such as SportPesa, KCOM, MKM, Umbro, University of Hull, Burflex, KLM amongst many others. My proudest achievement is the delivery of the Hull City vs. Gor Mahia friendly match at the Kasarani Stadium in Nairobi, Kenya as the showpiece for a five day post season tour. The match attracted over 60,000 supporters and captured the imagination of a nation. The tour also included a safari trip, CSR work in the Kibera slum and a significant amount of media work. Also responsible for the management and delivery of the SportPesa All Stars project in February 2017. This was a three phase project which included a scouting trip and a training camp on Kenyan soil, then a friendly fixture between Hull City and a Kenyan XI which took place at the KCOM Stadium, generating a live audience of 5,000 and an international TV audience of 13 million households.

The main contact for all sponsors and partners of Hull City. Responsible for maintaining ongoing relationships with sponsors in addition to seeking new sponsorship opportunities for the club. Also the day to day contact for Premier Club and Premier Tiger members, hosting their match day experience.

Worked as a Research Analyst for the leading sports marketing agency SMG Insight/YouGov. This role focused on projects specialising in sponsorship valuations, media monitoring, consumer insight and data analysis across international sporting events for federations including ATP, WTA, Davis Cup, Fed Cup, FA, ICC, Goodwood and their key sponsors such as Barclays, Xerox, Rolex, Emirates. I reported directly to the CEO and Research Director.