Andy Guilfoyle

KEY ACHIEVEMENTS • Successfully opened 100 stores of Jaspal brands since 2018 such as Superdry, Mango, and Lynn. • Turnaround the loss-making Malaysian region operations into profitable by introducing reforms. • Designed and implemented the stores' expansion strategy by recruiting staff and building management teams, which will increase the number of stores to 75 with 500+ staff in 2020.

Role Description: Strategic role in establishing and growing the travel retail and domestic retail business of SMI in Myanmar. Have held multi-million dollar P&L responsibility for the entire retail portfolio; led the business and managed 420+ employees directly and indirectly. Oversaw the entire business operation, which included brand selection, brand management, daily operations, sales performance, finance, HR recruitment, management development, training programs, buying, margin management and KPI reporting. Have overseen the fit-out of a large multi-brand duty free space, 30+ mono-brand fashion retail outlets at Yangon Airport and 9 fashion retail outlets in Yangon domestic market – from the design phase to store opening, with the responsibility of cost control on the capital expenditure. Key Achievements: • When SMI gained the concession rights for Yangon International Airport’s Terminal 1 in 2015, I was appointed to setup the 2,000 sqm duty free space, but then was given the responsibility to develop a travel retail concept of over 6,000 sqm, which, in addition, included 30+ mono brand high-end fashion retail stores, an Artisan souvenir store and two MyNews bookstores. • Artisan and MyNews products were sourced locally by local teams hired to start these brands from scratch. • Worked closely with the CEO to plan the floor layout and brought a variety of high-end fashion brands into the airport. • Recruitment started from zero and 320+ staff were recruited and trained across the stores and all functions. • Brands such as Coach, Armani, Mont Blanc, Zegna, Dunhill, Versace, Lacoste, Swarovski, Pandora, Calvin Klein, Kipling and many more were introduced in Myanmar for the first time. • SMI also introduced 9 brands into domestic market including Coach, Aigner, Furla and Pandora. • The domestic retail business recruited 100 staff and is operational since March 2017.

Role Description: Involved in the design and set up of two downtown duty free shops in Siem Reap (4,500 sqm opened in Dec 2014) and Phnom Penh (6,500 sqm opened in Dec 2015). Angkor Duty Free in Siem Reap was opened within 6 months from the start of construction. Ensured the operations reached international retail standards in a very brief period. As the COO, have overseen entire business operations which include brand management, daily operations, sales performance, finance, HR recruitment, management development, training programs, buying, margin management and KPI reporting. Recruited 150 sales and management staff in a market which has very little retail experience. Created a complete range of training programs for all employees including language skills, selling skills, and product knowledge. In addition to standard travel retail products such as liquor, tobacco, confectionaries and local souvenir, the stores carried branded sunglasses, branded luggage, beauty products (Estee Lauder, Dior, Lancôme, Clinique, SKII), watches (Omega, Longines, Swatch) and fashion products (Burberry, Hugo Boss, Longchamp, Bally, Coach and Armani Jeans). Company Description: Established in 1984, China Duty Free Group (“CDFG”), is the only state-owned enterprise in China, authorized by the State Council to operate duty free business across the country. In 2004, following the “going out” strategy for state-owned enterprises, CDFG began to expand its overseas business and has established duty free stores in Hong Kong, Macau, Taiwan and Cambodia.

Role Description: Transferred from Colombian Emeralds International Barbados to Dufry Asia to manage a diverse business consisting of traditional travel retail concepts in Cambodia including liquor, tobacco, perfume, cosmetics, fashion, as well as food and confectionery. Responsible for souvenir stores as well as electronics and Hudson bookstores in Singapore. During a period of 3 years, increased the Cambodia turnover from USD 6 million to USD 30 million, with an average increase of 50% per year; increased gross margin by 2% during this period. Refurbished Phnom Penh and Siem Reap airport stores and introduced fashion brands such as Lacoste, Mont Blanc, Diesel and Tag Heur. Singapore operation successfully opened with five Hudson bookstores with turnover USD 30 million and a combined sales total of USD 75 million across both operations. Managed 190 staff in two airports in Cambodia and 100 staff in seven shops in Changi Airport, Singapore. Leading and being accountable for loss prevention in the region. Built a deep understanding and knowledge of ongoing development and trends in the travel retail industry; actively participated in creating a knowledge management base to enable the sharing of learning . Ensured that country strategies are effectively implemented, monitored and evaluated. Company Description: Established in 1865, Dufry is the world’s leading travel retailer with over 20% market share in the travel retail industry. The company is listed on the stock exchanges of Switzerland and Brazil. Their 2,200 duty-free and duty-paid shops are located at airports, on cruise liners, in seaports, and in other touristic locations across the world in 63 countries.

Role Description: • Responsible for operations of 13 stores in Barbados and Trinidad • Sore profiles varied from major hotels, cruise ship terminals, airports and down town locations, mainly duty free with 20% domestic business. Brands include Theo Fennel, Gregg Ruth, Bulgari, Omega Gucci, Tag Heuer and Jaeger-LeCoultre. • Managed an island office dealing with key functional areas: marketing, merchandising, finance and HR • Served as a member of the Executive Committee of Duty Free Caribbean (“DFC”), which includes department stores, liquor and perfume operations. • Introduced in-store mentorship and created a platform for learning and professional development of team members, so that they are motivated and fully equipped with the knowledge, practical skills and motivation to perform their jobs effectively • Improved the overall layout and presentation of stores to reach international standards. Sales increased from USD 9 million in 2001 to over USD 36 million by 2008 Company Description: Colombian Emeralds International (“CEI”) is one of the largest retailers in the Caribbean market and is a specialized travel retail concept, with shops across Central America and on-board Norwegian Cruise Line vessels. It also offers a large selection of renowned jewelry and watch brands. CEI was formed part of Dufry since 2012.

Joined Foschini as an Area Manager and progressed to Regional Manager in the Fashion division. Then promoted to Regional Manager American Swiss Jewelers responsible for 50 stores and 5 Area Managers. Full control over layout, store design, and P&L.

• A startup retail jewelry business. • I was involved in brand building, store design, staff recruitment, site development. • 3 stores built in the Jakarta area.