Andrew Geh

www.aenon.com.my

Advocating for customised SW/ HW implementation of professional services and partnering with NI sales and marketing teams & NI focused partners : Engaging key focus industries and high touch customers for the Professional Services portfolio, ensuring increased YoY revenue and good margin wins.

Electro Rent ( previously Microlease ) is a Global Test and Measurement equipment solutions provider in the areas of Rental, Financial Solutions, Refurbished Programs and Asset Management Software ( LEO) solution services. We carry instruments from Keysight, NI, R&S, Tektronix, Anritsu, Viavi ( formerly JDSU) etc just to name a few. My focus is on the APAC market and Key accounts Management, leading and enabling my team to ensure YTY growth of the APAC region, with the focus emphasis on the Asset Management software portfolio starting 2020

Favesys Tech Solutions is a new startup, focusing on deliver quality project management and marketing consultation services to my key clients to ensure successful implementation of Cloud Based software projects and increased market share.

In this position, I am the key person to manage all financial and resource matters in our group, and would be the key adviser to the group Director with regards to all areas of finance, opportunities identification and resource management for our research services to our key customers (donors). I am a people manager of my focused team to ensure daily administrative tasks are met, on top of grant opportunity identification and advising the appropriate strategies and execution methodologies

My work portfolio covers all business related operations on identifying, proposing and closing of deals. This includes business development for the assigned market, strategize a technical and commercial proposal, presentation and working with right channel partners to close the deal. I’m part of the Technical sales team, which involves ourselves in technical designs on the given solution, consulting and advising customers on best industrial practices for system hardware solution design, i,e x86 Server , RISC based server and Storage & Backup solutions. My role and responsibilities has been expanded to managing channel partners on IBM Software and Services in 2012, and while carrying the Hardware portfolio. I oversee marketing activities and events for leads identification leads and realizing them into solid deals as a key KPI in my portfolio Over the 3 years here, I have ensure a double digit +%yty growth over my tenure.

I was the pioneer and has set up the Penang branch which was a distributorship with the Business Director of the Group (based in Singapore) and managed a portfolio of business solutions which includes Intel and AMD processor based Industrial Computers, Embedded PC and RFID solutions.

I was in a project & supply chain management on the Innovative project executive role. I was involved in multiple projects concurrently, some key ones involved a solid state lighting ( LED) home system, a RF based home camera security system and high powered luminaries for outdoor usage. I worked closely with various design teams, and was an active participant in the DFMEA and DOE processes of these projects.

I was responsible for the sales and marketing processes from sourcing, being the initial point of contact for presentations, proposals and contract negotiations to timely delivery of fiber optics for telecommunication and infrastructure customers. One of my key responsibilities was to ensure the documents were in compliance with all quality management systems (ISO9001, ISO14001 and OHSAS18001), and obtained market information for competitors from both local and oversea as well as participation in tenders from key Telecos i.e. Maxis, Celcom, TM, TimedotCom .