Andrew Crocker

As Managing Director of the Commercial Division, I lead poultry processing operations, supply chain/logistics, and sales/marketing of 5.2M broiler birds weekly –– through 4 primary processing plants and 2 further processing plants. I manage a multimillion-dollar P&L with 7,500 reports (10 direct / 7,490 indirect). Chair of Procurement Committee since 2012 | Inaugural Chair, Astral Foods Marketing Committee since 2012 | Director, South African Poultry Association (SAPA) Broiler Organization since 2018 Major Contributor to Achieving Highest Operating Profit -- Streamlined Process Efficiencies -- Earned Product of the Year Award for Innovation Currently, I am spearheading a large-scale capital project to expand processing operations. Core strategies include identifying critical needs, deploying and measuring a strategic plan, and establishing alliances with retailers and wholesalers while mitigating risks. I expertly renegotiated outgoing poultry product distribution contracts –– saving significant costs –– sustaining 5.2M poultry processing levels. PERFORMANCE HIGHLIGHTS: * Reengineered Commercial Division into an executive management structure. Rebranded company. * Bolstered revenue. Key contributor to group’s highest operating profit since company’s listing. * Introduced first fresh chicken in Modified Atmospheric Packaging (MAP), 2018. >> Doubled shell life. >> Voted “Product of the Year” (Consumer Survey, Production Innovation 2019). * Produced 12% average annual savings on raw material purchases for 6 years. * Improved food safety management systems and gauged risks amidst serious health crises. * Collaboratively mitigated 7-day water interruption and ongoing shortage crisis impacting the largest processing facility, and helmed operations at the Ministerial level.

As Managing Director of the Animal Feed Division, I was promoted to direct the supply chain and logistics/procurement functions with the focus of optimizing production. This role entailed navigating B2B sales/marketing, liaising with customers, and maintaining high-quality, safety-focused operations. I managed multimillion-dollar P&L along with 1,200 reports (14 direct / 1,186 indirect). Drove Corporate Marketing Committee & Board Governance -- Fostered Growth, Quality & Innovation – Established CI Program & Cargill’s Dairy Max On-Farm Formulation Software Selected as the inaugural Chair, I instituted and led the Astral Marketing Committee. I directed feed operations in Zambia and Mozambique in 2016, and was appointed Director on each of these boards. Additionally, I was appointed as one of four executive directors on the Astral Foods Board and served as Director of the Animal Feed Manufacturers Association (AFMA). PERFORMANCE HIGHLIGHTS: * Rebranded and realigned the company as the leading 70-year animal feed manufacturer in Africa. * Spearheaded the largest, innovative feed mill with ROI of 3 years vs. 8 years and multimillion-dollar capital investment. * Multiplied profit from 2012 to 2016 with a 57% record growth increase in 4 years. Grew sales revenue 46%. * Controlled expenses per tonne below inflation increasing on average 3.7% (CPI 5.6%). >> Deployed 20 Keys® Continuous Improvement Program focused on principles of Better, Cheaper, and Faster. * Enhanced on-farm formulation, cut feeding costs, and improved dairy feed margins. * As Astral Executive Procurement Committee Chair, positioned company for top-quality goods/materials procurement.

As COO of Meadow Cape Region, I was promoted to lead the formation of greater Cape region with substantial restructuring of Cape businesses, including recently acquired Southern Cape feed mill under a single region and cross-functional management team. I led 335 reports (10 direct / 325 indirect) along with multimillion-dollar P&L. Championed Effective Divisional Marketing Strategy -- Established High Technical Standards -- Honoured with Supplier of the Year Award As Chairperson of the Feed Division’s National Marketing Committee, I planned and controlled the divisional marketing strategy. I also cultivated the group’s technical standards as Chairperson, Feed Division’s Technical Committee. My strategic approach entailed accelerating feed volume sales to the external market, leveraging superior training/coaching, and channeling HACCP to address and rectify deficiencies. PERFORMANCE HIGHLIGHTS: * Introduced First 20 Keys® Supervision® Training Program for coaching/development of middle management. >> Achieved Excellence Certification in 20 Keys® Continuous Improvement Program. >> Improved defect rate, work-in-progress, and productivity. * Bolstered revenue and profits. * Ensured ISO 22000 certification against international quality standards, addressing critical gaps. * Awarded “Supplier of the Year Award” by Poultry Division –– following significant improvements in feed quality, delivery service, and technical support.

I was recalled to Eastern Cape from Sales & Marketing Manager role in Western Cape following a failed implementation of Port Elizabeth Feed Mill Project that resulted in an unfavourable regional impact on Meadow Feeds’ brand. Initially appointed as General Manager in 2005, my proven track record of excellence led to being promoted to COO, to operate Eastern Cape operations, leading 120 reports with six-figure P&L. Here, I successfully completed the Feed Mill Capital Expenditure Project, restructured and realigned human resources, and reestablished alliances with local farmers, key stakeholders, staff, and unions. Promoted Revenue Growth -- Fostered Continuous Improvement -- Facilitated Health & Safety Compliance -- Received Agri-Inspec Award for Most Improved Mill PERFORMANCE HIGHLIGHTS: * Transformed major loss to profitable business. Grew revenue 77% from 2005 to 2010 while recruiting and building a solid management team. * Completely revamped mill within 2 years followed by year-over-year profitability improvements. * Honoured With Agri-Inspec Award for Most Improved Mill. * Implemented 20 Keys® Continuous Improvement Program aligned with the Astral Foods Group. * More than doubled customer service levels. * Strengthened delivery efficiency, reduced feed outages on farm, and improved technical support via Vendor Managed Inventory (VMI) concepts between mill and larger customers. * Significantly reduced working capital days 56%, while decreasing rework/waste 88%. * Achieved ISO 9001:2000 accreditation aligned with broader Meadow Feeds Division quality standards while earning National Occupational Safety Association’s 5-star Health & Safety Rating.

As Sales & Marketing Manager, I furthered strategic consolidation of 2 Eastern Cape Operations into the new Port Elizabeth feed mill in 2004. I managed technical sales and nutrition teams, outbound logistics, and profit margins. Spearheaded New Business Expansion & Sales Strategy for Western Cape PERFORMANCE HIGHLIGHTS: * Delivered results on volume and margin targets across both Cape operations.

As Technical & Field Support Manager of Meadow Feeds Eastern Cape, I developed and integrated a powerful sales and technical support strategy. Appointed Chairman of Meadow Feeds National Marketing Committee – Created Growth-Driven National Marketing Strategy & Budget PERFORMANCE HIGHLIGHTS: * Deployed Meadow Feeds marketing strategy across all operations to support regional sales strategies and promoted the unique brand throughout Africa.

Headhunted from the family dairy farm by Meadow Feeds, a division of Tiger Oats (later Tiger Brands), I helped establish a new animal feeding milling operation in Eastern Cape in South Africa. Pioneered Reliable Technical Support Strategy for Pasture-Based Dairy Operations PERFORMANCE HIGHLIGHTS: * Increased sales volumes, maximized production capacity, and expanded the new animal feeding mill operations –– propelled local animal feed market share to 30%.