Andrew Connell
Account Development Representative @ SOCi.ai
About
I spent most of my life so far in the trades.. tree work, restoration, log and timber framing. High-risk jobs and long days. That background taught me how to solve problems quickly and stay steady when things get hard.Now I work in Business Development at SOCi, helping multi-location brands execute national marketing at the local level without adding headcount.I’m a dad before anything else. This teaches me persistence, patience, and accountability in a way nothing else can.
Canada
Peterborough
Environmental Services
Cold Outbound Strategy, Objection Handling, ICP Definition and Targeting, Omnichannel Outreach, Value-Based Positioning, Problem Solving and Adaptability , Project Assessment and Job Pricing, Client Communication, Technical Operation and Safety, Leadership and Crew Management, Custom Furniture Design & Problem-Solving, Shop Safety & Tool Operation, Material Knowledge & Finishing, Blueprint Reading & Design Interpretation, Precision Woodworking & Joinery, Precision Machine Operation, On-Site Assembly & Client Installations, Fixture Lighting Installation, Edgebanding & Finishing Techniques, Retail Fixture Fabrication
Experience

Account Development Representative
- Generate sales pipeline through strategic outbound and account-based prospecting - Engage multi-location brands across restaurants, retail, healthcare, and franchise systems - Identify gaps in listings management, reputation management, and localized marketing execution - Partner with Account Executives to progress opportunities through discovery and evaluation - Execute outbound prospecting through cold calling, email, LinkedIn, and strategic outreach - Manage pipeline using Salesforce, Salesloft to track activity and opportunity

Outbound Sales Apprentice
United States
- Graduate of SWORD’s SDR School, competitively selected into the program with a 3% acceptance rate to receive 1:1 coaching from SDR Leaders on how to be an elite SDR. - Responsible for strategic cold outbound through an omnichannel approach of cold calling, cold emailing, and LinkedIn outreach. - Participate in regular coaching on outbound strategies, campaign management, and improving cold outreach. - Proficient at prospect research, understanding ICPs, positioning value around prospect pain, and navigating objections.

Tree Service Technician
Peterborough, ON
- Managed crews of up to 4 team members, ensuring safety, efficiency, and on-time project completion. - Contributed to qualifying clients, estimates and planning, gaining exposure to pricing strategy. - Developed excellent communication under high-stakes conditions where miscommunication could cause property damage, serious injury or death.

Cabinet Maker
Pefferlaw, Ontario, Canada
- Constructed custom store fixtures for major retail brands. - Operated machines such as edgebanders and table saws to produce precision components. - Performed finishing tasks, including painting, sanding, and surface preparation. - Installed fixture lighting and completed on-site installations to client specifications. - Maintained quality standards and ensured projects were delivered on time.

Architectural Restoration Technician
Ottawa, Ontario, Canada
- Trusted to work overnight in 80+ high-security government offices on Parliament Hill, protecting sensitive property and belongings while completing restoration work. - Exceeded weekly performance KPIs of installing 35-40 restored windows per week in Parliament's Confederation Building. - Delivered heritage window restoration projects requiring precision, accountability, and strict attention to detail, meeting 100% restoration compliance.

Log and Timberframe Labourer
Peterborough, Ontario, Canada
- Operated and maintained woodworking equipment, including planers, portable sawmills, and CNC machinery to produce structural components. - Learned to read and interpret blueprints, ensuring all builds matched project specifications. - Constructed walls, stairs, and other timber frame elements in the shop environment with accuracy and attention to detail. - Assisted with on-site timber frame construction, supporting assembly and installation of structural components. - Handled packaging, shipping, and inventory management to support efficient project workflows.

Farm Hand
Leahy's Farm & Market
Lakefield, Ontario, Canada
- Harvested and planted a wide range of produce, including corn, pumpkins, and other seasonal crops. - Cleared fields of rocks and debris to prepare soil for planting and improve crop yield. - Inspected and repaired fencing and farm infrastructure to maintain property function and security. - Operated tractors and farm machinery to support planting, harvesting, and field maintenance. - Assisted with upkeep of the on-site market and general property maintenance.

Landscaper
Freelance Lawn Care & Property Maintenance
Douro-Dummer, Ontario, Canada
- Provided lawn maintenance services for multiple residential clients, including grass cutting, hedge trimming, and flower bed weeding. - Developed reliability and time management by maintaining regular schedules across three properties. - Assisted a local farmer with odd jobs such as gathering wood from fields and checking fence lines. - Built early experience in customer service by working directly with clients to ensure satisfaction.

Paper Route
Clifford Local Flyer
Clifford, Ontario
- Assisted my brother in delivering flyers by bicycle as part of a designated town route. - Supported reliable bi-weekly distribution while developing early responsibility and work habits.
Andrew Connell's Contact Information
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