Andrew Butorin

Head of Analytics @ MysteryTag

About

Game analytics leader with 13+ years in mobile gaming (casual, mid-core, city-builder, farming). Built analytics from scratch for 50+ titles, including Harvest Land, Mystery Lane, Berry Factory, Dragons World, and Megapolis. Led teams, mentored future leads, launched full analytics infrastructure (ETL, BI, events), and helped producers grow key KPIs through A/B testing and economy insights.

Country

Armenia

City

Yerevan

Industry

Computer Games

Skill

Team Management, A/B Testing, KPI Dashboards, Data Integration, Hiring, Easily Adaptable, Strategic Thinking, Critical Thinking, Problem Solving, Tableau, Interviewing, Business Intelligence (BI), Data Management, Firebase, Data Analytics, Extract, Transform, Load (ETL), Databases, Data Architecture, Audience Segmentation, Data Analysis

Experience

Head of Analytics

MysteryTag

2017-2 - Present · 9 yrs 8 mos

Ukraine

• Promoted from Product Analyst to Head of Analytics; built and led a 5-person team, mentoring 2 team leads • Designed analytics infrastructure: Python ETL, Clickhouse, Amplitude, Tableau • Standardized events, validation, and dashboards across all projects • Launched 100+ A/B tests (pricing, UX, onboarding, paywalls), driving monetization and retention uplift • Audited Berry Factory and others, delivering insights that improved LTV and ARPU • Introduced self-service analytics in Tableau; reduced manual reports by 90%

Product Analyst

MysteryTag

2015-2 - 2017-1 · 2 yrs

Ukraine

• Set up analytics from scratch: events, databases (Clickhouse, PostgreSQL), pipelines, reporting • Participated in the launch and analysis of A/B tests: shop/offers, UX, FTUE — provided metrics and recommendations • Managed communication with producers, contributed to defining the release roadmap based on data • Prepared analytics on economy and progression in Harvest Land, supported the producer with updates, and participated in A/B test analysis (including FTUE and shop)

Data Analyst

Social Quantum

2013-2 - 2015-2 · 2 yrs 1 mo

Russia

• Analyzed monetization, funnels, player behavior; optimized retention and conversion • Built churn/pay propensity models for CRM and in-game features • Ran UX and pricing A/B tests; mentored junior analysts in SQL and visualization

Data Analyst

Playtox

2012-3 - 2013-1 · 11 mos

Russia

• Analyzed player behavior, retention, and event performance • Proposed balance/economy changes that improved LTV • Co-authored GDD and UI documentation with game designers • Created product reports and participated in segmentation, A/B testing