Andrew Buay (MSID, SID-AD)
CEO and Founder @ Human Meridian Advisory
About
Andrew Buay is CEO and Founder of the Human Meridian Advisory. He is a coach and mentor to boards, leaders and organisations on strategy, governance, sustainability, and career and workforce transformation shaped by AI – with more than three decades of senior executive experience previously across the Singtel Group. From 2013 to 2026, he served as Vice President of Group Corporate Sustainability, during which Singtel became an early pioneer in social innovation, climate scenario analysis (2014), Science-Based Targets initiative (2017) and TCFD‑aligned disclosures (2022). Under his leadership, the Group received the Singapore President’s Award for the Environment (2019), was named the President’s Challenge Social Enterprise Champion of the Year (2021), and was recognised in Steward Leadership 25 (2023). Andrew was named the No. 1 Sustainability Leader in Telecommunications in 2025 by Impact Leadership Magazine. Since 1990, he has held diverse leadership and regional roles with the Singtel Group including CIO of Optus, COO of Globe Telecom, CEO of SingNet/Multimedia Group, and founding Head of Singtel Ventures, a pioneering S$150 million corporate venture capital technology investment fund. Andrew has coached over 180 company leaders and mentored founders of tech and AI‑enabled social enterprises through the Singtel Group Future Makers programme. He serves on the Singapore Institute of Technology’s Industry Advisory Committee for sustainability education, and previously contributed to national strategies for the Singapore social services and disability sectors. He is an accredited director with the Singapore Institute of Directors and an accredited coach with the Institute of Executive Coaching and Leadership. Andrew holds a First Class Honours (BA) from the National University of Singapore and an MSc in Management from Stanford University (Sloan Program).
Australia
Macquarie Park
Telecommunications
Sustainability Consulting, Economic Development, Cost Models, Pricing Strategy, Network Capacity Planning, Negotiation, Contract Management, Contract Negotiation, Investment Planning, Market Development, Bid Management, Enterprise Sales, Corporate Strategy, Strategic Planning, Business Planning, Strategic Investment, Corporate Venture Capital, New Business Development, Internet and Broadband, Customer Service
Experience

CEO and Founder
Sydney, NSW
Human Meridian Advisory mentors boards, leaders and organisations on strategy, governance, sustainability, and career and workforce transformation shaped by AI - helping them navigate complex, high-stakes decisions with clarity, judgement and purpose. Our work spans board advisory, executive coaching and mentoring, strategy dialogues and leadership development - grounded in real-world experience and applied thinking. Our focus is to empower organisations and leaders to: • Make better decisions under uncertainty • Integrate long-term systemic and sustainability risks into strategy and governance • Navigate the implications of AI on work, workforce and leadership • Align purpose, performance and resilience in a rapidly changing world • Enable purposeful and transformational career pivots

MEMBER, INDUSTRY ADVISORY COMMITTEE FOR SUSTAINABILITY EDUCATION
Singapore
To guide the development of sustainability education content in SIT’s Undergraduate (UG) and Continuing Education and Training (CET) programmes with industry insights, domain knowledge and practices.

Vice President, Group Sustainability
Sydney and Singapore
Leading the development and execution of Singtel Group and Optus’ Group-wide sustainability strategy across Environmental, Social, and Governance (ESG) pillars. Secretariat to the Singtel Board Sustainability Committee. Key achievements and recognitions include: -Positioned Singtel Group as the first company in Asia Pacific (excluding Japan) to receive SBTi-approved carbon emission and Net Zero targets (2017). -Drove award-winning sustainability initiatives resulting in Singtel Group recognitions: -Sustainability Impact Awards (2023) -Singapore Apex Corporate Sustainability Awards (2023) -President’s Award for the Environment (2019) -President's Champion for Social Enterprise (2021) for Singtel Future Makers -President's Volunteer and Philanthropy Award (2024) Secured consistent global recognition through inclusion in: -Global 100 Most Sustainable Corporations -FTSE4Good Index -CDP Climate Leadership listings -Ethisphere’s World’s Most Ethical Companies -Steward Leadership 25 (SL25) Awards In September 2023, Andrew was recognised as the #1 Sustainability Leader in the Telecommunications Sector by Mobile Magazine, for exemplary leadership in driving ESG innovation and impact across the industry.

Talent & Leadership Coach
Greater Sydney Area
-Served as an internal talent and executive coach within the Optus and Singtel Group leadership and talent development program, having coached over 180 emerging and senior leaders over the past decade. -In addition to leadership coaching, I provide career coaching to empower individuals to take ownership of their professional growth and aspirations. - A key focus of my work has been advancing gender and cultural diversity in leadership by actively supporting the development of women in leadership and strengthening the female talent pipeline, aligned with company’s Diversity and Inclusion strategy

Vice President, Group Sustainability
Australia
-Led the expansion of Optus’ sustainability agenda to fully encompass Environmental, Social, and Governance (ESG) dimensions. -Conducted Optus’ first climate scenario and adaptation analysis in 2014, demonstrating early leadership in climate risk management. -Aligned Optus with the Group’s science-based sustainability targets, establishing SBTi-approved emissions reduction goals in 2017. -Recognised in 2024 at the Twimbit Asia Pacific Awards for sustainability innovation; awarded the Ace ESG Award. - Earned international recognition in 2024 through inclusion in the Steward Leadership 25 (SL25) for the Digital Thumbprint program, highlighting leadership in digital and social impact.

Vice President (Acting), Human Resources
Sydney, Australia
-Concurrently acting in the position of the Optus Vice President for Human Resources to develop and establish the company's People 2023 strategic and transformation roadmap. - Led the company’s Covid 19 pandemic response and workforce strategy.

Co-Chair
SBNoD - Singapore Business Network on Disability
Singapore
The SBNoD is a community of businesses in Singapore across various industries who work in collaboration to share expertise, experience, networks and resources to help advance the equitable inclusion of persons with disabilities.

Member of the Board of Advisors
Melbourne, Victoria, Australia
The La Trobe Business School's purpose is to develop and mobilise the knowledge and skills of people, organizations, and communities to create positive social impact and a sustainable future. The Advisory Board provides strategic advice on issues relevant to the current and future development of the Business School. These include advice on governance, transparency, responsibility, sustainability, and the development of the research portfolio, education curriculum, student career development and professional development programs.

Executive Director
Singapore Telecom Australia Investments Pty Ltd
Australia
Non-independent Executive Director on the Board of Singapore Telecom Australia Investments Pty Ltd, Singtel's Investment Holding company in Australia
Andrew Buay (MSID, SID-AD)'s Contact Information
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