andres gonzalez

* Head of the Content Team in charge of adapting client briefs and developing support information used during work sessions with clients. * Collaborating with SR. and Jr. Consultants with the design and execution of the working sessions with clients. * Research, analysis and selection of supporting info for the strategic projects. * Selection and simplification of the most relevant ideas developed during work sessions with clients. * Design and production of visual aids and work material for the work sessions with clients.

* Build and grow a relationship with over 80 high schools inside Mexico City. * Visit high school counsellors and guidance staff to arrange the presence to the university during special events and career day. * Coordinate and schedule faculty and staff visits to high schools for workshops, lectures and keynotes for students, parents and staff. * Mailing campaigns to establish contact with future candidates and follow ups. * Promote university culture and values at special events.

* Led and contributed to strategy and innovation projects for brands such as Heineken Mexico, Aeromexico, and PepsiCo across Latin America. * Created service design prototypes to redefine the customer experience for a major travel agency, resulting in the evolution of the client’s entire business strategy. * Synthesized 70+ touchpoints, including street intercepts, interviews, and qualitative research, to develop a compilation of insights for Coca-Cola’s Minute Maid communication campaign across Latin America * Oversaw 20+ workshops on topics such as expansion into the US market and how to retain talent across consumer goods and service industry clients’ key distribution channels.

* Conceptualisation and design of POP furniture with special features to meet the needs of each project. * 3D modeling, photorealistic rendering and photo composition. * Design of graphic materials and images used for presentations and keynotes.

* Design of key and supportive graphic materials for advertising campaigns. * Concept development and brain storming with SR members of the Creative Team. * Direct help to the Art Department Direction.

* Development of brand strategy based on previous analysis and according to the business needs. * Building of regional and local brands including positioning, brand architecture, objective definition * Ensure the fulfilment of the projects in the most efficient way. * Financial and budget administration for each project. * Direct contact with client. * Solving problems referring branding innovation, product naming, visual and verbal identity. * Strategic support to entire consulting firm in generating insights. * Development of new business proposals.