andres pachano

Analyzed and developed a growth strategy to increase the coverage of the company from 5,000 to 10,000 points of sale in the country’s second largest beer consumption region.

Launched the franchise of Dippin Dots ice cream and established a point of sale. Managed all levels of Marketing, Sales, Finance, Hiring and General Management of the brand in Ecuador.

* Developed and implemented all the marketing strategies for 25% of General Motors Ecuador’s products. * Managed a Marketing budget of $1,500,000. * Managed the relationship of 33% of the Ecuadorian dealers including assessing the distribution pipeline. * Developed a program called “Sales Fundamentals” that would ensure the correct implementation of the brand’s strategy in all the activities that the dealers would promote.

Managed the sales department of 12 dealerships with total revenues of $30,000,000. Created all the sales strategies for the brand which included opening new dealerships, managed the relationship between the financial insititutions and the brand's dealers, participated in sales forecasting and product ordering. Sales Manager Managed a sales team (15 people) in one dealership of the brand in Ecuador. That dealership generated revenues for $10,000,000 annually, representing about 35% of Renault’s total revenues. Developed an index of customer satisfaction and implemented operational improvements to respond to all customer needs.

UC Berkeley Business Plan Competition Finalist with EasyParkingSpot.com. Activities and Societies: General Management and Strategy Club Marketing Club Entrepreneurship Club