Andres Vela Berrondo

Founder

About

Award winning Casa Tequilera Vela, under my leadership as Founder, has thrived in the competitive liquor industry since March 2023. With a Master's degree in Land Development from Texas A&M University and advanced certification as an Experto Maestro Catador de Tequila, my expertise lies at the intersection of liquor business acumen and strategic financial and business analysis. My bilingual proficiency in Spanish and English enables me to navigate diverse markets, while my analytical skills empower data-driven solutions to elevate our brand. I remain committed to leveraging my knowledge and experience to drive growth and innovation in the spirits industry.

Country

City

Mexico

Industry

Food & Beverages

Skill

Analytical Skills, Financial Analysis, Business Analysis, Advertising, Project Management, Multilingual, Architectural Design, Team Management, Project Planning, Budgeting, Schedule Development, Project Development

Experience

Founder

Casa Tequilera Vela

2023-3 - Present · 3 yrs 7 mos

Guadalajara, JAL

As the Founder • The philosophy of the brand (craft, tradition, innovation, sustainability, etc.) • The flavor profile and production standards • Long-term goals (luxury positioning, single barrels, global expansion, etc.) • Brand story and identity I am the guardian of the brand’s integrity. As the Principal of the company • Set pricing strategy • Determine distribution channels (direct-to-consumer, distributors, export markets) • Negotiate partnerships • Decide production scale and growth pace I balance craftsmanship with financial sustainability.