Andres Ramirez Salazar

I lead Newell Brands’ Latin America organization, a $1B+ business focused on driving sustainable and profitable growth across diverse markets. In my role, I contribute to shaping strategy and execution that accelerates performance while building long-term value. I’m passionate about developing and leading A+ teams, fostering a culture of accountability, collaboration, and continuous improvement. By combining data-driven decision-making with a strong consumer focus, I aim to deliver impactful results and elevate both business performance and team capabilities across the region.

As a member of the Board, I contributed to shaping and overseeing a bold transformation agenda that repositioned EAN University as a leading institution in innovation, quality, and entrepreneurship. Through strong governance and a clear focus on business performance, financial discipline, and strategic KPIs, we guided a decade-long evolution that delivered outstanding results—doubling the size of the institution and quintupling EBITDA, while strengthening long-term sustainability. We supported the definition and execution of a forward-looking strategy anchored on four critical dimensions: technology, financial strength, people, and academic quality. • Technology & Digitalization: Enabled the adoption of SAP and data-driven decision-making frameworks, increasing transparency, agility, and the quality of strategic decisions. • Financial Performance: Ensured rigorous oversight of financial health and capital allocation, contributing to sustained double-digit growth and a significant expansion in EBITDA margins—from 3% to ~25% • People & Culture: Backed leadership evolution and talent alignment to support a high-performance, entrepreneurial culture. • Quality & Innovation: Reinforced the institution’s academic value proposition, with a strong emphasis on innovation, EdTech, and virtualization as long-term growth drivers. Additionally, we supported strategic investments in world-class infrastructure, including the development of a modern campus that reflects EAN’s positioning and enhances the overall experience. This transformation reflects the power of aligned governance, disciplined execution, and a clear strategic vision—positioning EAN for continued relevance and growth in an increasingly competitive and digital world.

Impacta is an investment fund and sustainability incubator that brings forth proposals to contribute to the climate crisis solution and promotes the circular economy, among others.

I led the successful transition of MCH following its acquisition by P&G, driving a complex transformation across Europe and Latin America within an accelerated eight-month timeframe. During this period, I spearheaded the seamless integration of Pharma into Consumer Health brands, embedding a consumer-centric approach to unlock growth and maximize market potential. I redesigned the operating model through strategic country-cluster structures, significantly enhancing efficiency, collaboration, and productivity across regions. In parallel, I defined and advanced the growth roadmap for the United States and Canada, ensuring alignment with global priorities. Most importantly, I led a comprehensive cultural transformation—strengthening senior leadership, breaking silos, and fostering deep regional integration between Southern Europe and Latin America—creating a unified, high-performing organization positioned for sustained success

Key Achievements • Led large-scale business transformation across Latin America and Europe, combining strategic vision with disciplined execution to consistently outperform the market. • Orchestrated the seamless transition from Pharma to Consumer Health, embedding a consumer-centric mindset that unlocked significant growth opportunities. • Built and inspired a high-performing, multicultural, and multifunctional organization of 1,500+ employees—fostering a culture of ownership, collaboration, and excellence that delivered sustained double-digit growth (+10% annually). • Restructured key subsidiaries with a sharp focus on profitable growth and margin expansion, strengthening the overall financial health of the business. • Made bold portfolio decisions, including leading the strategic exit of the Canadian subsidiary to eliminate losses and improve regional performance. • Redesigned the operating model through country-cluster structures, significantly increasing efficiency, agility, and cross-market collaboration. • Spearheaded business development initiatives to successfully expand into the U.S. and Canadian markets, building a strong foundation for future growth. • Delivered consistent above-market performance, achieving +8% regional growth and +12% in Latin America, while reaching record EBIT levels in consecutive years. • Drove a deep cultural transformation, strengthening senior leadership and integrating teams across Southern Europe and Latin America into one cohesive, high-impact organization. • Led the turnaround of the French market by prioritizing strategic brands, improving gross margins, and streamlining operations. • Implemented capability-building programs such as Brand Adoption Matrix (BAM) and PSS training, accelerating execution excellence and increasing market share. • Held full P&L responsibility, ensuring disciplined financial management alongside ambitious growth.

I began my journey at Alberto Culver and played a key leadership role through its acquisition by Unilever, leading the successful integration and transition across Latin America. During this period, I drove the strategic expansion of the Hair Care and Skin Care categories, effectively scaling the business within Unilever’s regional platform while maintaining strong growth momentum. I led a comprehensive business transformation across Mexico and Latin America, consistently delivering double-digit growth in both revenue and profitability, alongside sustained market share gains. A key pillar of this success was the implementation of a profitable growth strategy across all LATAM markets, restructuring operations to enhance focus, efficiency, and long-term value creation. Among the standout achievements was the launch and rapid scale-up of TRESemmé in Brazil and Mexico, successfully entering highly competitive markets and establishing the brand as a strong regional player. Throughout this journey, I remained deeply committed to building and leading high-performing teams, preserving Alberto Culver’s strong people-centric culture while elevating capabilities within a global organization.