Andres Castilblanco

Recruited and onboarded newplayers throughmulti-channel acquisition strategies, including direct outreach and cold sales. Managed assignedmarketing budgets to optimize CPA, ROI, and playerlifetime value. Built and nurtured affiliate and playerrelationships through proactive, personalized engagement. Deliveredwhite-glove service across the full customerlifecycle, fromacquisition to retention. Monitored satisfactionmetrics and behavioral data to identify churn risks and growth opportunities. Designed and executed targeted retention strategies to increase engagement, deposits, and long-termvalue

Responsible for optimizing interdepartmental communications and conducting data analysis. Assisted in customer retention efforts through proactive engagement and problem resolution. Handled both inbound and outbound sales activities, including onboarding new clients during the initial trial period. Managed the customer journey using CRM tools to enhance overall experience and satisfaction. Provided live chat support using LivePerson platform to deliver real-time assistance and support to customers.

Develop customized marketing strategies aligned with the client's objectives and budget constraints. Conduct in-depth analysis to evaluate the effectiveness of the client's existing marketing initiatives. Segment and define target audiences for precise campaign targeting across Google, YouTube, and Meta platforms, enhancing brand exposure. Provide expert guidance on brand positioning, differentiation, and messaging to establish a compelling brand identity. Offer recommendations on content types, themes, and distribution channels for effective content marketing. Craft a comprehensive content calendar outlining posting schedules, content formats, and thematic consistency. Tailor content creation to meet the unique needs and objectives of each client.

Optimize daily project coordination, planning, and execution across multiple teams. Strategically devise and implement online branding strategies to meet predefined goals. Curate and supervise online content for enhanced brand visibility and engagement. Execute impactful advertising campaigns across Google, YouTube, and Meta platforms to amplify brand presence. Drive targeted lead generation initiatives to broaden the business's audience and customer base. Pioneered New Business Ventures, Leading to the Launch of Two Specialized Shampoo Treatment Brands: Conducted thorough market research to identify lucrative business opportunities. Successfully introduced two distinct shampoo treatment brands, expanding into a new market. Significantly bolstered overall revenue through these ventures. Collaborated with strategic partners to implement client loyalty incentives, fostering stronger customer relationships.

Contributed to the development and execution of both outbound and inbound sales strategies. Played a pivotal role in driving outbound marketing initiatives to expand brand reach and engagement. Performed comprehensive account analysis and implemented effective retention strategies to nurture client relationships. Provided training sessions to enhance staff proficiency in sales techniques and procedures. Executed assigned tasks and projects with diligence, delivering regular progress reports to stakeholders. Offered multi-channel assistance to clients via telephone, chat, and email to ensure exceptional customer support. Managed transaction processing, encompassing deposits, withdrawals, and bonuses, with meticulous attention to detail. Focused on optimizing customer retention efforts through continuous analysis of competitor activities, product developments, and promotions. Stayed abreast of industry news, emerging technologies, and sportsbook product innovations to maintain a competitive edge. Created and presented detailed reports on a weekly and monthly basis to track performance metrics and identify areas for improvement. Negotiated with Referral Agents to secure the best price per head for mutual benefit. Handled VIP Agents and facilitated negotiations to ensure optimal price per head agreements. Conducted general sales activities via phone and chat to convert leads into successful sales.