Andres Carrero

Director of Ecommerce @ Velvet Caviar

About

I’m an eCommerce Director with 8+ years of experience driving growth for DTC brands. My focus is scaling high-performing Shopify businesses across CRO, lifecycle marketing, paid media, software development, merchandising, and tech stack optimization. I’m passionate about creating seamless customer experiences while delivering measurable impact across revenue, AOV, LTV, and ROAS.I began my career at Deloitte and later moved to Accenture, where I built a strong foundation in eCommerce strategy and analytics in multiple industries before transitioning to Velvet Caviar as Director of eCommerce. Always open to connecting with others who are as passionate as me about eCommerce and growth.

Country

United States

City

Brooklyn

Industry

Information Technology & Services

Skill

Salesforce B2C Commerce, Salesforce B2B Commerce, Shopify Plus, E-Commerce, Quality Assurance Testing, QA Automation, E-commerce Optimization, Agile Methodologies, Remote Team Management, Artificial Intelligence (AI), Jira, Software Project Management, Data Analytics, Search Engine Optimization (SEO), Release Management, Mentoring, Leadership, Cross-functional Collaborations, E-Commerce Consulting, Business-to-Business (B2B)

Experience

Director of Ecommerce

Velvet Caviar

2026-2 - Present · 8 mos

Brooklyn, NY

Senior eCommerce Consultant

Accenture

2021-3 - 2026-2 · 5 yrs

• Pioneering ecommerce transformations for a multi-billion-dollar beauty conglomerate and a Fortune 100 beverage brand, enabling consumers in 200+ countries to purchase products online seamlessly, with delightful UX. • Steering end-to-end Salesforce Commerce Cloud deliverables, interfacing with 15+ stakeholders in product, marketing, engineering, sales, and support, while supervising & reporting on user story development, Agile sprint planning, backlog refinement, user acceptance testing, and meeting clients' SLAs on schedule and within budget. • Generating $500K+ in revenue per year for the firm from the implementation & maintenance of Shopify projects, serving as a client-facing Agile Scrum Master, embedding best practices across workflows, and enhancing margins by 15% YoY. • Directing the planning, definition, and delivery of custom Salesforce Commerce Cloud projects for B2B & B2C platforms. • Accelerating incident resolution times by 250% by analyzing, defining, and documenting pain points, and proactively facilitating process improvements.

eCommerce Consultant

Deloitte Digital

2018-9 - 2021-3 · 2 yrs 7 mos

Madrid, Spain

• Equipped market leaders in manufacturing, F&B, and healthcare with cutting-edge online marketplaces in SAP, Shopify, Commercetools and other ecommerce platforms. • Leveraged Jira and Confluence to convey and steer an ecommerce transformation that boosted a F&B client's revenue by 25% YoY and sparked a 12% increase in average order value. • Defined, analyzed, and oversaw manual & automated QA strategies, using qTest, Datadog, PagerDuty, TestRail, and Digital.ai for testing and site monitoring; ultimately dropping post-deployment issues by 40%. • Reduced manual testing workflows by 50% by automating test scenarios whenever possible. • Sustained engagement continuity for a cosmetics brand after its project manager's abrupt departure by quickly becoming familiar with the client's stakeholders and their needs, earning their trust, and fulfilling requirements.

eCommerce Analyst

Deloitte Digital

2018-2 - 2018-8 · 7 mos

Madrid, Spain

Digital Marketing and Strategy Internship

Tressis

2017-6 - 2017-8 · 3 mos

Madrid

• Increased a wealth management firm's Google Search ranking using SEO best practices, curated its online presence to attract high-net-worth customers, and orchestrated targeted advertising campaigns via social media & email.