André Silveira

Responsible for leading the distribution of Capella flavor concentrates across Europe. This role includes managing key commercial partnerships, expanding market presence in multiple countries.

B-labs Group is a collection of small companies consisting of three businesses focused on strategic niches. By combining the ability to identify and capitalize on business opportunities, and solid experience in market expansion and development, I have elevated each company to a position of prominence in its respective market. This trajectory is supported by a commitment to operational excellence, a customer-first mentality and sound financial management. Additionally, my expertise in branding and strategic marketing has enabled the creation of brands that truly make an impact and deliver tangible results. Flave Factory: An e-commerce platform specializing in high-quality flavor essences, serving both retail and wholesale markets. Under my leadership, Flave Factory quickly established itself as a market leader, recognized for the excellence and diversity of its product mix, as well as its meticulous customer service, especially in post-sales support. Beats: A unique brand of essences distinguished by its strong identity inspired by the urban and musical universe. From the outset, my focus was on creating a brand that stands out, adds value, and resonates with a young, modern audience of electronic music enthusiasts. Combined with our expertise in expansion strategy, this approach has allowed us to build a loyal customer base. Nexus: A distribution company specializing in disposable products, which, under my strategic direction, has become a market leader in the region. Nexus is recognized for its logistical efficiency, competitive pricing and wide product range. Keywords: Account Manager | Sales account executive | Business Development | Market Expansion | E-commerce Management | B2B Sales | B2C Sales | Post-Sales Support | Customer Sucess |

DS Eventos is a well-established company in the events and entertainment sector, with nearly 15 years of experience, positioning itself as a leading reference in the region. We specialize in: Sound and lighting rental LED panel rental Event space rental (Estação Mangueira and Santa Uzina) Event organization and production With over 1,000 events completed, ranging from shows and university parties to weddings, debutante balls, and graduations, DS Eventos is particularly recognized in the university events market. Our success is driven by a commitment to excellence, adaptability, and innovation in a dynamic sector. As the founder, I managed all aspects of the company, leading a team of five. This role honed my leadership and management skills, with a focus on: -Brand positioning in the university party niche -Personalized customer service with exclusive projects -Portfolio diversification -Strategic partnerships to enhance market presence -Responsible financial management ensuring profitability These efforts secured the lasting success of DS Eventos and strengthened my expertise in business management and expansion. Keywords: Leadership | Management | Team leadership | Brand positioning | Strategic planning | Customer service | Project development | Portfolio diversification | Event production | Financial management | Profitability | Adaptability | Innovation | Strategic partnerships | Market presence | Business expansion | Decision making | Problem-solving | Communication skills | Operational management

After a rapid rise in the commercial area of the Beblue startup, reaching the position of Commercial Expansion Manager, I was invited by the founder, who was developing a new startup, to become the first employee of Dryve and help lay the foundation for the sector. This opportunity allowed me to work directly alongside the founding partners in an early-stage startup, actively participating in the strategic development of the company. My main responsibility was to ensure the ideal match between vehicle buyers and sellers, with a particular focus on including the buyer's current vehicle in the negotiation, a process we referred to as sales triangulation. This innovative approach was key to increasing transaction efficiency and maximizing customer satisfaction, becoming the foundation of the company’s operations to this day. I also participated in strategic planning meetings, market positioning, and defining strategies for exponential growth. Keywords: Sales Account Executive | Customer Succes | B2B Sales | B2C Sales | SaaS | Strategic Planning | Market Positioning | Negotiation | Market Expansion |

Santander is one of the largest retail banks in the world, the leading financial group in Spain and Latin America, with a presence across Europe and parts of Latin America and Asia. As a Personal Banking Manager, I was responsible for driving and managing the personal banking client portfolio, ensuring personalized service to clients and promoting the sale of financial products and services. I also played a key role in credit recovery, risk analysis, and profitability control of the portfolio, balancing revenues and losses. Additionally, I managed the Allowance for Doubtful Accounts (PDD) and the associated budget line, always striving to reduce delinquency and recover credits written off as losses. Results: During much of my time at the bank, I excelled in the commercial area, consistently ranking among the top performers in regional financial product sales. I also significantly developed my negotiation skills with diverse customer profiles. Client Portfolio Management | Personalized Service | Financial Product Sales | Credit Recovery | Risk Analysis | Profitability Control | Allowance for Doubtful Accounts (PDD) Management | Delinquency Reduction | Negotiation Skills | Top Sales Performance | Commercial Excellence

Beblue, a Brazilian fintech, transformed the payment experience with its innovative cashback system, enhancing consumer spending and strengthening merchant-customer loyalty in the digital market. As an Expansion Manager, I was responsible for leading teams of expansion executives, working closely with commercial executives across various regions. In this role, I reported directly to the Sales Director and the C-level, actively contributing to the definition of expansion strategies and the selection of new markets, in addition to leading the recruitment, training, and development of new executives. I also managed the executives' portfolios, monitoring key performance indicators (KPIs) such as partner retention, profitability, and revenue. Under my leadership, the team's portfolio generated over R$ 10 million in transactions, reflecting the significant impact of our initiatives. During my time in this position, I successfully led teams of more than 12 executives, coordinating the entry of Beblue into new cities and regions across Brazil, and played a central role in negotiating key accounts. My efforts were crucial in driving Beblue's continuous growth, ensuring operational excellence, and strengthening partner relationships through the commercial teams I led. Results: Successfully opened more than 10 new cities, led the training and development of over 20 expansion executives, and managed the commercial team responsible for the successful accreditation of more than 200 new partners on the platform. Keywords: Sales Account Manager | Customer Success | B2C Sales | B2B Sales | Client Relationship | Account Hunter | Post-Sales Support | Salesforce | Power BI | Expansion Manager | Team Leadership | Market Expansion | Key Account Manager | SaaS Sales Account Manager | Customer Success | B2C Sales | B2B Sales | Client Relationship | Account Hunter | Post-Sales Support | Salesforce | Power BI | Sales Expertise

As an Expansion Executive (Sales Specialist) in the role of "Launcher," I was responsible for launching the company in new markets, establishing accreditation points, and significantly expanding the company's presence across various regions. My role included not only opening new locations but also on-site training for new commercial executives. I conveyed best practices in sales and negotiation, introduced the corporate culture, and effectively communicated the company's value proposition. This ensured that new team members were well-prepared and aligned with the company’s strategic goals, while maintaining healthy accreditation processes with well-managed expectations. Additionally, I led key account negotiations, bringing significant companies onto the platform and maximizing growth opportunities in each market. Results: Successfully launched the company in 20+ cities across Brazil, accredited 150+ points of sale, and directly contributed to the onboarding and training of over 60 commercial executives, leading to a rapid promotion within 10 months. This experience honed my skills in training, leadership, public speaking, key account negotiation, client prospecting, relationship building, and expansion strategies. Keywords: Sales Account Manager | Customer Success | B2C Sales | B2B Sales | Client Relationship | Account Hunter | Post-Sales Support | Salesforce | Power BI | Sales Expertise

As a Sales Executive at Beblue, I was responsible for leading the opening of new accounts in Ribeirão Preto, ensuring effective communication of the company's value proposition and the benefits it could offer to businesses. I maintained an exemplary level of transparency when explaining the costs involved, building trust and credibility with clients. My responsibilities also included post-sales support, where I served as the first point of contact to resolve doubts and problems, preventing the need to escalate issues to the relationship team, demonstrating proactivity and strong problem-solving skills. Additionally, I developed marketing campaigns involving cashback, aiming to attract more customers to the establishments. I was also responsible for registering and managing the client portfolio in Salesforce, one of the most widely used sales tools globally, and for monitoring metrics and results through Power BI, ensuring that strategies were adjusted based on concrete data. Results: I successfully accredited more than 50 locations, leading account openings in the region during the period, which led to a rapid promotion to Expansion Executive (Sales Specialist) in just six months. This experience allowed me to build a strong network with business owners in commercial establishments, especially in the gastronomy sector, gaining a deeper understanding of their needs, challenges, and operational characteristics. Additionally, I developed my knowledge in the financial acquiring area. Keywords: Sales Account Manager | Customer Success | B2C Sales | B2B Sales | Client Relationship | Account Hunter | Post-Sales Support | Salesforce | Power BI | Sales Expertise | SaaS

PUC is recognized as one of the best private educational institutions in Brazil. This MBA was extremely relevant due to its teaching model: one masterclass with a renowned professional, an expert in the topic, focused on practical aspects or case studies, followed by two classes with the institution's professors aimed at deepening the theoretical part of the subject. I had the opportunity to study marketing strategies, branding, growth marketing, people management, sales strategies, market development, and entrepreneurship.

USP has consistently held a leading position in the ranking of the best universities in Latin America for years, being internationally recognized for its excellence in research and teaching. In addition to the academic content taught by renowned professors, USP provided me with numerous opportunities to engage in extracurricular activities. I participated in AIESEC, an international organization specializing in volunteer work exchanges, and the Financial Market Club, an entity focused on the study of finance and economics. In the latter, I had the opportunity to be a finance speaker, delivering presentations to more than 10 classes of students and reaching over 400 people over the course of a year.

Postgraduate program focused on Digital Marketing and E-commerce strategies. Topics covered include branding, digital media, social media management, SEO, paid traffic, consumer behavior, online sales, and marketing automation. The course combines theoretical knowledge with practical tools for building and scaling digital businesses.