Andreia Mello

Senior Web Operations Project Manager supporting Microsoft's Security and Azure product portfolios, responsible for managing and delivering website initiatives across enterprise-scale digital experiences in a fully remote, global environment. ▪ Orchestrate end-to-end delivery operations across complex enterprise web initiatives, ensuring alignment between business priorities, execution strategy, governance standards, and scalable delivery frameworks. ▪ Partner with Microsoft stakeholders to translate business and product requirements into structured project plans, timelines, and execution strategies — overseeing the complete delivery lifecycle from scope validation, planning, and kickoff through execution, QA, review, approval, and post-delivery release. ▪ Coordinate cross-functional teams (design, editorial, and development) within an enterprise AEM (Adobe Experience Manager) framework, ensuring full alignment with Microsoft's digital governance standards. ▪ Drive process optimization initiatives within AEM delivery workflows, improving execution efficiency, delivery predictability, and cross-functional operational maturity. ▪ Manage stakeholder communication, weekly reporting, and risk management across distributed teams in the US, India, and LATAM. ▪ Contribute to operational excellence across Microsoft Security and Azure digital experiences, ensuring governance compliance and quality standards at global scale.

Led global innovation and digital transformation initiatives for enterprise clients across the US, UK, India, and LATAM markets within Agile environments. • Directed cross-functional teams across creative, product, technology, QA, and operations functions • Managed award-winning AI-driven campaigns including Cannes Lions-recognized initiatives such as Scrolling Therapy and Inflation Cookbook • Oversaw delivery governance, stakeholder communication, localization workflows, operational planning, and execution strategy across distributed global teams • Collaborated with multidisciplinary international teams to ensure scalable, high-quality enterprise delivery • Supported innovation-focused initiatives for global brands including Diageo and Nissin

Led enterprise digital campaign delivery across a multi-agency production tier spanning Hogarth NY, Hogarth UK, Ogilvy, Fbiz, and David the Agency, supporting 10+ global brands in a program management capacity. ▪ Oversaw end-to-end digital ad production for major global brands including Apple, BMW, Coca-Cola, Samsung, HSBC, IBM, L'Oréal, Bayer, Jameson, Workday, Philip Morris, and American Express. ▪ Established quality control processes and delivery standards across distributed production teams operating across multiple time zones. ▪ Managed end-to-end campaign operations including planning, QA, stakeholder management, budget control, and SLA compliance across concurrent global campaigns. ▪ Coordinated with cross-functional teams (creative, tech, media) to ensure on-time, on-budget delivery of complex digital campaigns.

• Led project teams overseeing campaigns for top brands in the Brazilian market including BMW, Coca-cola, Dazn, IBM, L'oreal, and more. • Managed demands and ensured successful execution of projects for Philip Morris BR, Amex, and other high-profile clients. • Collaborated with cross-functional teams to deliver high-quality campaigns on time and within budget.

• Managed digital project campaigns for top clients such as IQOS/PMI Costa Rica, IBM, Coca-Cola, and BMW at Hogarth Worldwide. • Oversaw end-to-end project management, ensuring timely delivery and high-quality results for diverse campaigns. • Collaborated with cross-functional teams to optimize campaign performance and drive impactful results. • Utilized strong communication and organizational skills to effectively coordinate with clients and internal teams.

• Managed digital project management for various campaigns including ge.com.br and dm9mentoring.com.br. • Oversaw resources management and ops support for web projects at PluralWeb in Porto Alegre, Brazil.

• Managed digital projects for top clients including O Boticário, Petrobras, Kraft, and more. • Led cross-functional teams to ensure successful execution of digital campaigns. • Achieved significant results in revenue growth and client satisfaction through strategic project management.

• Managed Intelligence Portals projects for Carrefour Financeira and Boa Vista demands. • Developed a new methodology for the Portals department to enhance efficiency. • Oversaw Marketing activities and internal communication assets for Plugar Informações Estratégicas.

• Managed campaign launches for new products in American and European markets. • Oversaw Call Center Ops and digital marketing campaigns, including SEO and social media outreach. • Assisted in the production of 'Revista Brasil' from Portugal and designed promotional print assets.

Promotional campaigns and design creation for print materials to create new leads; Development of an institutional website.

Development of a new institutional website and brand visual identity.