Andrei Voicu
Head of Retail Development & Growth @ froo Romania
About
I’ve spent the last decade figuring out what makes businesses grow — first as a management consultant helping companies uncover blind spots and unlock new revenue, then in the energy sector where I learned what it means to operate at real scale, and now in retail where I’m building the convenience format strategy for one of Central Europe’s largest groups in Romania The thread connecting it all: I take complex, fragmented operations and turn them into scalable systems that actually work. I’m energized by messy growth problems — the ones where the playbook hasn’t been written yet. I’m always open to connecting with people who are building something interesting in retail, FMCG, or growth-stage businesses. Let’s talk.
Romania
Bucharest
Retail
Data-driven Decision Making, Convenience retail, Commercial Development, P&L Management, Business scaling, Fast-Moving Consumer Goods (FMCG), Market expansion, Management Consulting, Business Strategy, Business Development, Sales, Market Analysis, Business Process Improvement, Analysis, Market Research, Business Transformation, Operations Management, Project Management, Data Analysis, Strategy
Experience

Co-Founder
Swip.ro
• Developed and managed a collective bargaining platform for utilities market (Electricity and Gas) • Deployed marketing campaigns and created negotiation portfolios of +1000 households and +30 medium and large businesses • Obtained better rates on behalf of the portfolio clients by negotiating with more than 15 suppliers

Senior Management Consultant
Bucharest, Romania
• Major Banking player – Optimization of the Back-Office activities by using Lean Management techniques, resulting in a decrease of 90% of overtime, 0 backlogs and increase of 50% in processing efficiency • Major Courier player – Seller side commercial due diligence project. Responsible for market research, competition analysis, target internal performance analysis. Detailed analysis of the Romanian courier market, trends and legislation • Major Energy Distribution company - Coordinated the cost restructuring stream which contributed to a 60% EBITDA increase • Major Tourism company - Market entry study for medical tourism resort in Romania, by analyzing the European an Romanian market and creating an operational and financial model • Major Automotive player - Analyzing and determining the economic and social impact in Romania from a macroeconomic and microeconomic perspective

Financial Planning and Reporting Analyst
Bucharest, Romania
• Coordinating an internal consulting project focused on optimizing the department’s activities (processes, roles and responsibilities, communication, SLA) • Responsible for the preparation, integrity and quality of deliverables: management reports, financial statements, and information package necessary for various decision points • Assisting with improvements on current systems by gathering new requirements and initiating projects to make potential functional changes and additions

Junior Consultant
Major projects: • Setting a performance management system for the Real Estate & Car Fleet Management department of a major Oil & Gas company in Romania • Support in the turnaround of a major international retailer through analyzing the sales, assortment, seasonality, productivity, human resources and designing a clustering model for stores • Market entry assessment for a Shared Services Center/BPO • Buy-side financial due diligence for the acquisition of an agricultural farm • Commercial analysis of a major Financial Leasing firm against the market dynamics to determine the business growing solutions • Analyzed the business processes of a major postal services player and proposed optimization solutions to improve the services provided to its clients Market studies and analysis: Contributed to studies in Retail, E-commerce, Banking, Insurance, Oil & Gas, FMCG, Pharmaceutical, Business Process Management in Romania and Central Eastern Europe
Education

International Management
Modules: - Foundations of Finance - Financial Decision Making - Managerial Economics - Financial Derivatives - People & Organisations - Investment Analysis - Management Accounting - Industrial Organisation & Business Strategy - Corporate Contracting and Managerial Behaviour - Comparative Industrial Relations - International Finance - Decision Analysis for Business & Management

Global Business
Gained first-hand experience of the Asian business education and environment, by taking modules delivered by industry professionals: - Deal Making in Asia &Emerging Markets - International Management - Consumerism and Happiness - Financial Markets - Integrated Business Case Studies - Entrepreneurship and Small Business Studies - Negotiation
Andrei Voicu's Contact Information
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