Andreea Gujan

• Defining the communication campaigns, meeting the KPI, and running the analysis and post-evaluation feedback from sales force. • Monitoring, adjusting and optimizing key success criteria of the campaign (stocks, budgets, sales, seasonality and market shares). • Preparing briefs, coordinating all due relationships with agencies: media, creative, DTP, PR & BTL and with assigned authorities involving also contracts` management and negotiations. • Supervising and producing the campaigns` creative materials (print ads, TV & Radio spots, OOH visual, digital content). • Offering 360˚ support in-store to sales team through: BTL activations, print, OOH, A/V & POSM materials producing & implementing. • Managing national contractual relationships with 3rd party partners for PR & BTL advertising actions. • Sponsor and responsible for the Brico Depôt & Praktiker – one Brand launch in media ( ATL, BTL, CEX, PR) and DIY market – March 15th 2019

 Accountable for: • Preparing yearly Marketing Plan and follow – up involving solid negotiation skills and budget management. • Developing the yearly marketing strategy for the chosen products of the company. • Audio & Video casting, directing, production and execution for RO, MD, PL, BG, SB & other. • Communication tactics as: TVC, radio spots, digital content, press materials, advertorials, layouts, brochures & presentations and specific materials for the sales team. • Coordinating the 360˚ advertising ATL & BTL campaigns together with the assigned agencies.

Accountable for: • Media Buying skills and negotiating tactics developed with direct media providers: Radio, Press, PR, Online and digital suppliers. • Coordinating the media planning according to established communication strategy of the products & products ‘audiences. • Copyrighting & Art Skills: writing the content for the websites, radio spots (scripts & audio recordings), • PR & BTL activations both inside and outside the organization. • Digital and website preparation, launch and support for all brands in ZRO portfolio.  Other: • Lobby and constant dialogue with Advertising & Medical Authorities in RO & CEE. • Coordinating the marketing activity of the most important food supplements and pharmaceutical brands in Zdrovit portfolio such as: 4Femina, Apuretin, Anticarcel, Aspasia, Bilomag Forte, Calcidin, Contractubex, Dezinflan, Dezarcit, Feminost, Fumarosept, Gripovit, Labobell, LACALUT (all SKU), Maximag, Milk Thistle, SUPRAMAX Articulatii, Vedixin, Transpiblock, Parusan, Zenella MED, Salviasept.

 Accountable for: • TV Media Auditing: planning, targeting & programing status: the initial plan vs achieved figures. • Detailing work/ buying figures guaranteed vs delivered figures for clients in company portfolio. • Organizing and delivering: TV Price Pool (TV Price benchmarking) & Pitch Management • Managing basic accountancy, team and business profitability.  Other: • Servicing clients such as: Arctic, Beiersdorf, Berlin Chemie, BCR, Ferrero, Intersnack, Tchibo Romania, Interstar Chim, Inbev, Millenium Bank, Nestle, Rompetrol, Unicredit Tiriac Bank, URBB (Tuborg), Generali Insurance, QAB, Wallmark, Zentiva.

Accountable for: • Media planning & buying, new business activities, trainings & presentations. • Offering client support on all ATL & BTL services required. • Involving in strategic creative tasks.  Other: • Servicing clients such as: BVB (Bursa de valori Bucuresti), Bere Azuga, Terapia, Merck, Mediplus, Inedit (Dr. Oetker).

Period: July 2006 - August 2007 (1 years and 1 months) Company and location: Media Direction Job domain / occupation: Advertising & Marketing Advertising Agency, part of Graffiti BBDO Romania.  Accountable for: • Media planning (TV, press, internet, outdoor), organizing and following the media campaigns for the agencies' clients.  Other: • Servicing clients such as: QAB- Pepsi Romania, URBB, Dacia-Renault Group, Leumi Bank, Feige International, Assa Abloy.

 Accountable for: • Organizing the sales team. • Selling advertising space on radio to the national media agencies. • PR activities for promoting company’s activity and emerging into Radio Media Market towards potential clients: advertising agencies & clients, direct clients, potential event partners.