Andree DeGuise

I’m a senior leader in insights, loyalty, and data‑driven strategy with a career spent helping retailers and CPG partners understand customers, unlock growth, and make smarter decisions. I work at the intersection of analytics, product, and commercial strategy — translating complex data into clear direction that executives can act on. I’ve led high‑performing teams, shaped enterprise‑scale analytics platforms, and strengthened major retailer–vendor partnerships across Canada and global markets. My experience spans loyalty ecosystems (including PC Optimum), large‑scale data platforms, global training programs, and multimillion‑dollar commercial portfolios. I’m known for seeing the “need behind the need”: uncovering the real problem, connecting the dots across functions, and turning insights into strategies that improve customer experience, deepen engagement, and drive measurable business impact. I bring a mix of analytical rigor, creativity, and cross‑functional influence to every role. My career across four countries has shaped a global perspective and a deep appreciation for how culture and behavior influence decision‑making. I’m passionate about the future of loyalty, the evolution of customer expectations, and the role of AI in transforming how organizations understand and serve their customers. If you’re exploring opportunities in insights, loyalty, product strategy, client success, or commercial leadership — or simply enjoy conversations about customer behavior, analytics, or great food and wine — I’m always open to connecting.