Andrea Tuliozzi

Planning and execution of regional marketing campaigns in Italy, with a focus on content coordination and partner activations. Key activities: - Supporting the planning and implementation of regional marketing campaigns, contributing to content strategies and activation planning for the Italian market - Planning and executing partner activations with clubs, leagues and TV broadcasters linked to Serie A, including on-site activations - Coordinating shoots and personal appearances involving footballers, talents and content creators - Monitoring and reporting on campaign performance, contributing to data analysis and insight generation - Coordinating internal teams and external stakeholders (sponsorships, PR, social media agencies and suppliers) through weekly activity updates

Marketing & Communication team for Giro d’Italia, supporting digital marketing, CRM and on-site activation activities across one of the world’s most iconic sporting events. Key activities: - Managing CRM and marketing automation platforms, focusing on audience analysis, segmentation, campaign targeting and performance reporting - Defining the editorial strategy and content production for Giro d’Italia email marketing campaigns, including creative assets and gamification-based lead forms - Contributing to digital and on-site lead generation strategies at Giro d’Italia brand stands, integrating digital tools for contact acquisition and data management - Supporting the planning and execution of partnership initiatives, coordinating resources and promotional activities with partners - Providing operational coordination during events, managing activation schedules, content creation and briefings for talents and internal teams

Supporting sales and fan engagement activities during matchdays, with a focus on customer interaction and data management. Key activities: - Managing direct customer interactions on matchdays, supporting ticketing and sales-related activities - Supporting CRM-based customer data updates, ensuring accuracy and consistency of fan information - Contributing to fan engagement initiatives within the stadium environment

I worked as a Sports Center Coordinator, supporting the daily operations of a sports facility within a structured sporting environment. Key activities: - Coordinating daily operations of the sports center, ensuring smooth management of schedules and activities - Supporting the organization of internal events and on-site activities - Coordinating staff and supporting team organization within the facility

During my Erasmus exchange, I supported digital marketing and event-related activities for an eSports project, contributing to campaign testing, performance analysis and sponsor research. Key activities: - Supporting social media campaign testing, monitoring performance and engagement metrics - Contributing to basic performance analysis and campaign optimization activities - Supporting event-related activities linked to the eSports project - Conducting sponsor and partnership research to support commercial initiatives

- Promoted Volkswagen’s brand identity and electric vehicle range during EURO 2020, in a high-visibility international setting - Actively engaged with the public through brand storytelling, technical product presentations, and test drive management

Master focused on business strategy, marketing and brand development, with applied project work in the sports entertainment and lifestyle industries. Selected project work: - Fan engagement app concept for Monster Energy Yamaha MotoGP - Product and merchandising strategy concept for Salomon, in the context of the Milan–Cortina 2026 Winter Olympic Games - Brand identity and marketing concept for the launch of AC Milan Under-23 team

Barcelona, Spain