andreas kreidenweiss

Planning and creation of a survey to measure communication efficiency of a major German Insurance Association

Utilities management; taking care of the premises, inhabitant rooms, stock keeping and ordering of supplies

Prime is one of Europe´s leading communications agencies working in all aspects of marketing, public affairs and crisis management, corporate communications and business intelligence. My work included: Independent research, analysis and presentation of varying company and market data for different projects

Homburg & Partner is a market-oriented consultancy offering consulting and research services for all topics affecting international markets. My work included: Independent research, analysis and presentation of company, supplier and general market trend data for two major projects within the wind engines and mining industries

* Ebiquity Nordics (now Media Path) is a leading media auditing company helping clients with their media agency pitches, cost guarantee settings- and follow ups, cost benchmarks and year-on-year saving analysis. My work included: Monitoring, analysis and result reporting in multi-market cost evaluation projects for global advertisers * managing media agency contact on a daily basis * taking responsibility for the Nordic operations of several global advertisers * management of media cost tracking processes.

Independent development of a teaching case about the Swedish streaming service Spotify; the case is used in the Media Management class of the Master in Marketing and Media Management programme at the Stockholm School of Economics

* Universal Music is one of the world's leading music corporations. My work inlcuded: Independent analysis of the development and transition of the Swedish Music Industry from an analog to a digital business model * derivation of managerial implications, recommendations and key success factors * presentation to CEO

* Coty, Inc. is a global beauty products manufacturer whose main products include fragrances, color cosmetics and skin & body care products. My work included: Weekly analysis and presentation of NIELSEN and other relevant market data * compiling of consumer and shopper profiles for adidas and relevant competitors on the basis of extensive market research data * presentation to management

* The BMW Group comprises the brands BMW, MINI and Rolls Royce. My work included: Planning, coordination and organization of MINI’s appearance on a regional After Sales exhibition in northern Germany * on-site representation of MINI and the Sales Team * compiling and creation of MINI accessory packages and seasonal offers of MINI Accessories and Collection * independent research, analysis and presentation of KPIs such as sales and other data * competitor analysis

* Happy F&B is a branding agency with offices in Stockholm and Gothenburg. Our mission is to nurture and release the most powerful force we know – a great idea. By marrying a far-sighted strategy with smart design, we help our clients develop brands that make a world of real difference. Happy F&B is part of the Forsman & Bodenfors group, one of the biggest communication agencies in the Nordic region. My work included, amongst other tasks: Market, industry, competitor and brand analysis * best practice benchmarking * conducting and evaluating internal and external client work shops and interviews * support of brand strategists, account managers and account directors * taking responsibilities in all phases of the brand strategy development process.

* Ebiquity Nordics (now Media Path) is a leading media auditing company helping clients with their media agency pitches, cost guarantee settings- and follow ups, cost benchmarks and year-on-year saving analysis. My work included: Monitoring, analysis and result reporting in multi-market cost evaluation projects for global advertisers * managing media agency contact on a daily basis * taking responsibility for the Nordic operations of several global advertisers * management of media cost tracking processes.

* Seventy stands for a new approach to branding that unifies razor sharp analysis, business innovation and communication design. We zoom in on your business and out on the world around it to develop and activate concepts that take your core strengths to the next level. We call our approach Creative Strategy, and it’s designed for market disruption and lasting impact. Our teams consist of analysts, management consultants, concept developers and designers, all involved from start to finish. My work included, amongst other tasks: brand and business design * strategy development * market, industry, competitor and brand analysis * best practice benchmarking * customer journey analysis

Master Thesis: "Industry-wide business model innovation - The case of the Swedish music industry"

Bachelor Thesis: "Direct-to-Physician vs. Direct-to-Consumer Marketing – A Critical Reflection”