Andreas Juliusson

As Chief Marketing Officer at Fast Travel Games I lead the planning, development and execution of the studio's marketing strategies. Some of my responsibilities are to: - Develop and implement product marketing strategies for both internal and third-party titles - Nurture an environment of innovative marketing thinking and pioneership through research, trend analysis and testing - Determine the business goals, decide on units and revenue forecasts & set marketing the KPIs to properly measure success - Own and monitor all marketing budgets - Present quarterly and annual marketing plan and strategy for key stakeholders e.g. studio founders and board members - Contribute to the overall growth of the studio - Oversee studio and product communication strategies - Be the spokesperson for both studio and products - Plan and execute the refining of studio identity together with CEO and founders

As Product Manager, I was responsible for bringing all Bandai Namco titles to market in the Nordic countries. This included, but is not limited to: - Creating and executing on go-to-market plans for each country, including media vehicle plans with attached budget, trade incentives & plans, PR initiatives plus other activities like events, community building plans and more. - Being the spokesperson for all franchises, for both internal and external purposes - Supporting the entire sell in and sell through phase of any product launch. - Utilizing existing tools & methodologies to measure, compare & produce accurate forecast & benchmark models for each title/franchise. - Analyzing data and industry metrics to evaluate brand and category performance as well as identifying opportunities.

As Senior Online Marketing Manager at games developer EA Digital Illusions CE AB, I was responsible for the in/out-of-game online consumer experience for DICE franchises such as Battlefield and Mirror's Edge, including but not limited to official websites, social channels, purchase flows and game companions/apps. Also directly responsible for acquisition, engagement and monetization strategies within these channels. In this role, I led the Social, Community & Online Marketing Team for over a year. Responsibilities included: 1. ENGAGEMENT: Deliver strategies to ensure our games are engaging for players beyond the main game experience. This included providing new game content, create in-game activities, run events, competitions and more. 2. COMMUNICATION: Create the communication strategies for planned engagement initiatives across all touch points of the online ecosystem, including in-game channels, web, mobile/apps, targeted emails, first party environments and more. 3. DIGITAL REVENUE: Deliver strategies on how we best acquire digital revenue following the main game releases, including things like DLC, in-game items, MTX strategies and promotions.

Leading role for Swedish, Danish and Norwegian online stores. Responsible for all online departments including e.g. Marketing & Communications, Design & Customer Service. Manager of 7 employees and directly responsible for their education and professional growth within the company.

In charge of Games, Movies and Music product groups for retailer Media Markt in Sweden. Responsible for nationwide commercial & communications strategies in both physical and digital channels, in a total of 20 MM stores.

Mainly in charge of creating events and presenting games such as The Bourne Conspiracy, Crash Bandicoot, Spyro the Dragon and WoW: Wrath of the Lich King to consumers as well as retail partners. Responsible for the Nordic marketing budget and for defining the relevant marketing channels for each game.

Studied Swedish and Psychology for a total of 4 years