Andreas zh

Senior Brand Manager

About

I’m a marketing and brand professional who loves building products and bringing them to life in the market. Over the years, I’ve worked across different categories and channels—launching new innovations, strengthening brand presence, and helping brands stay relevant to their consumers.I enjoy turning insights into clear strategies, working with cross-functional teams, and creating ideas that not only look great but also drive real business results. From delivering strong sales growth, improving cost efficiency, to expanding into new channels like HoReCa, I always focus on making every project meaningful and impactful.With a mix of creativity, commercial thinking, and hands-on execution, I aim to build brands that connect, grow, and stay ahead in the market.

Country

Indonesia

City

Jakarta

Industry

Consumer Goods

Skill

Distribution Strategies, Brand Marketing, Business Planning, Data Analysis, Brand Strategy

Experience

Senior Brand Manager

PT. Sinde Budi Sentosa

2019-10 - Present · 7 yrs

Jakarta, Indonesia

Responsibility : * Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels * To prepare business plan for premium Division * Budget control for Brand group campaign * Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

Brand Manager

PT. Sinde Budi Sentosa

2016-9 - 2019-10 · 3 yrs 2 mos

Greater Jakarta Area, Indonesia

Responsibility : • To prepare business plan for projects and potential new product launch • To ensure branding exercise are aligned • Managing budget for sales and marketing activities • Ensures completion of market analysis and monitor competitors activities

Brand Manager

PT. Simba Indosnack Makmur

2013-12 - 2016-9 · 2 yrs 10 mos

Jakarta

Product Manager (Simba Choco Chips/Rillas) - Marketing Division Responsibility : • To prepare business plan for projects and potential new product launch • To ensure branding exercise are aligned • Managing budget for sales and marketing activities • Ensures completion of market analysis and monitor competitors activities

Product Executive

SARI ENESIS INDAH, PT

2012-5 - 2013-11 · 1 yr 7 mos

Jakarta

Product Executive (Adem Sari Ching Ku) - Marketing Division Responsibilities : • To develop Marketing Plan and do Budgeting • Controlling of Marketing’s Programs execution (forecasting and allocation stock, planning and production of several commercial campaign to media) • Managing New Product Launch Planning (research, develop design packaging, control of Marketing support, forecasting and allocation) • Monitoring and Analyze market trend • Coordinate, support and evaluate all Area Promotion team to executes marketing activities that inline with marketing campaign (include Training SPG)

Brand Executive

PT. Pepsi Cola Indobeverages

2010-1 - 2012-4 · 2 yrs 4 mos

Jakarta

Brand Executive (Tekita, Fruitamin) - Marketing Division Responsibilities : • Controlling of Marketing’s Programs execution (forecasting and allocation stock, planning and production of several commercial campaign to media) • Managing New Product Launch Planning (research, develop design packaging, control of Marketing support, forecasting and allocation) • Monitoring and Analyze market trend • Coordinate, support and evaluate all Area Promotion team to executes marketing activities that inline with marketing campaign

Trade Marketing Executive

PT. Pepsi Cola Indobeverages

2007-11 - 2009-12 · 2 yrs 2 mos

Jakarta

Trade Marketing Executive - Sales & Distribution Division Responsibilities : • Handle and organize Corporate Event and Sponsorship • Handle and organize New Product Launching Event • Handle and organize sampling and flush out specific product • Prepare and review outlet POSM allocation and distribution • Lead, motivate and couch Event Field team