Andreas R.

As the Head of Marketing, Customer Service, and Complex Collection, I oversee key functions including marketing strategy, customer service excellence, and complex collection management. Marketing Responsibilities: 1. Branding: I lead efforts to introduce UKU and enhance financial literacy through our key message #GakPakeRibet (Easy to Use, Easy to Apply, Efficient, and Simple). This involves creating and publishing engaging content across digital ad platforms, leveraging influencers, organizing media events, and managing media relations. 2. Conversion: Focused on customer acquisition, I work with in-house marketing specialists to optimize strategies across social media ad platforms and digital placements. We expand our acquisition strategy through ad networks and digital platforms like OEM, app placements, and websites, with KPIs based on different stages of the customer journey. 3. UI/UX and In-App Banners Design: I lead the enhancement of the UKU app’s UI/UX, translating user insights into user-friendly designs. My team of digital designers and animators collaborates with the creative team to produce high-performing ad materials. Customer Service Responsibilities: 1. Process Enhancement: I work to make customer service processes faster, more accurate, and efficient, aligning with UKU's key message #GakPakeRibet. 2. Report Resolution: Ensuring all customer reports are addressed and resolved according to SLA standards. 3. Innovation: Driving innovation in customer service to improve efficiency, effectiveness, and accuracy. 4. Compliance: Making sure all solutions meet customer needs and comply with OJK regulations. 5. Customer Support: Assisting customers in resolving loan arrears with win-win solutions. 6. Leadership: Leading and developing the customer service team to enhance performance and service quality. Complex Collection Responsibilities: Managing complex collection cases, focusing on finding effective and compliant solutions to resolve issues.

Head of Marketing at UKU Indonesia As the Head of Marketing, I oversee and direct the marketing efforts at UKU Indonesia, focusing on five key areas: 1. Branding: My team and I work on introducing UKU and enhancing financial literacy among our audience through our key message #GakPakeRibet (Easy to Use, Easy to Apply, Efficient, and Simple). We create engaging content aligned with our brand guide and publish it through various digital ad platforms, utilizing middle and micro influencers, organizing media events, and managing media relations. 2. We focus on customer acquisition by collaborating with our in-house marketing specialists and advertising partners. Our efforts are centered around major social media ad platforms and digital ad placements, with different stages of the customer journey as our KPIs. We also work with various ad networks to expand our acquisition strategy across OEM, app placements, websites, and other digital platforms. 3. UI/UX and In-App Banners Design: We have been entrusted with improving the UI/UX of the UKU app. Our team is dedicated to understanding user needs, behaviors, and expectations to translate them into attractive, user-friendly, and efficient UI designs. 4. Team Leadership: I lead a team of digital designers, including graphic designers and animators, working closely with the creative team to produce high-performing ad materials that reach and engage a broad audience, encouraging them to be aware of, install, and use our services. 5. Strategic Marketing Leadership: I guide the marketing teams in developing and executing mobile app marketing strategies, ensuring compliance with regulatory standards set by bodies like the OJK and various advertising platforms.

As the Marketing Lead In-field for South East Asia & South Korea at PSB Academy, I was responsible for managing and executing marketing strategies across a diverse and dynamic region. My role involved targeting potential students from Indonesia, Malaysia, Thailand, Laos, Cambodia, Vietnam, Myanmar, the Philippines, South Korea, and those residing in Singapore through both online and traditional advertising methods. 1. Digital & Traditional Advertising: I utilized platforms like Meta Ads, Kakao Ads, Naver Ads, and printed ads via newspapers and other ATL ad platforms to effectively reach prospective students in the region. 2. Partner Relations: I maintained strong relationships with partners in key markets by providing tailored marketing kits, supporting their events, and conducting regular personal visits to ensure alignment with our brand and goals. 3. Collaboration & Event Management: I worked closely with country managers to organize and manage events across the region, ensuring successful engagements and fostering long-term relationships with partners. 4. Counseling & Sales Support: I also provided personal counseling to students, delivered talks on digital marketing trends and career prospects, and supported regional sales events as a speaker.

As the Marketing Lead In-field for Indonesia at PSB Academy during the COVID-19 pandemic, I shifted all marketing efforts online to keep reaching potential students and partners. 1. Digital Advertising: I used platforms like Meta Ads and Google Ads to run campaigns that attracted students across Indonesia, focusing on digital engagement during lockdowns. 2. Partner Relations: I maintained strong relationships with partners by providing digital marketing kits and supporting virtual events through regular online meetings. 3. Event Management: I collaborated with internal teams to organize virtual events, webinars, and online campaigns that connected with students and partners.

As a Marketing Communication Staff at Sekolah Ciputra, my role involved a mix of counseling, digital marketing, event management, and customer relations. 1. Counseling: I provided guidance to parents and students, helping them choose the best educational path based on the individual needs and strengths of their children. 2. Digital Marketing: I managed digital campaigns using platforms like SMS Ads, Facebook Ads, Instagram Ads, and Google AdWords to reach and engage with prospective families. 3. Event Management: I organized and coordinated school events to promote the institution and engage the school community. 4. Complaint Handling: I also addressed and resolved any complaints from parents and students, ensuring their concerns were managed professionally.