Andreas Lazar

For over 20 years I have worked on one question: how do you build industrial technology that companies can rely on, year after year. As CEO of Swedex Holding I lead a group of four companies that each answer part of that question. swepro delivers pneumatic technology that reduces noise, saves energy and raises safety standards. W.E.St. Elektronik builds high-precision control systems for hydraulic applications. BK Industrieelektronik turns ideas into reliable electronic assemblies. MasterSales digitises and automates how industrial companies sell. One denominator connects them: reliability as a lived standard, not a marketing promise. We do not invest in quarterly gains, we invest in substance, in engineering and in long-term customer relationships. // WHAT I WRITE ABOUT Long-term thinking in industrial technology, what reliability really costs and pays, and how German Mittelstand stays competitive in a global market. // LET'S CONNECT If you build, buy or invest in industrial technology, or if you care about substance over short-term wins, connect or send me a message. Always happy to talk shop. Andreas Lazar CEO, Swedex Holding GmbH