Andrea Montalbano

Sales Manager & Industry Director @ SAP

About

I am an Enterprise Sales Leader with more than 10 years of experience helping some of Spain's largest organizations navigate technology-driven transformation.Throughout my career at SAP, I have led strategic enterprise relationships across Professional Services, Hospitality, Travel & Transportation, Telecommunications, Media, and other complex industries. Today I lead one of SAP Spain's enterprise sales organizations, partnering with executives across more than 50 large enterprise customers to support strategic transformation initiatives.My passion lies at the intersection of business strategy, executive engagement, and technology innovation. I enjoy working with senior decision-makers to translate complex technologies into measurable business outcomes, helping organizations accelerate growth, improve productivity, and drive sustainable competitive advantage.Selected career highlights include:• Youngest Sales Manager in SAP Spain history• #1 SAP Account Executive in EMEA (2021)• Largest SAP Cloud transaction signed in Southern Europe through December 2025• SAP Winners' Circle recipient (2018, 2021, 2023, 2024)• SAP Top Talent & Catalyst (2017–2021)Today I am particularly interested in the transformational potential of Artificial Intelligence and how organizations can responsibly leverage AI to improve productivity, accelerate innovation, and create business value at scale.

Country

Spain

City

Greater Madrid Metropolitan Area

Industry

Computer Software

Skill

Sales Leadership, Enterprise Technology Sales, Sales Management, International Sales, Digital Transformation, Team Management, Business Strategy, Sales Operations, Management Consulting, Project Management, Business Analysis, Analysis, E-commerce, Business Process Improvement, Business Intelligence, Consulenza manageriale, Strategia d'impresa, Strategia, Requirements Analysis, Business Process

Experience

Sales Manager & Industry Director

SAP

2022-1 - Present · 4 yrs 9 mos

Provincia de Madrid

Lead one of SAP Spain's strategic enterprise sales organizations serving the Professional Services industry. Responsible for executive relationships across more than 50 large enterprise customers, helping organizations accelerate business transformation through cloud technologies, data, and AI-driven innovation. Key responsibilities include: • Leading and developing a team of Enterprise Account Executives • Driving strategic account planning and executive engagement • Supporting complex transformation initiatives across large organizations • Partnering with C-level stakeholders to translate technology investments into measurable business outcomes • Contributing to SAP Spain's leadership agenda as a member of the Extended Leadership Team Selected achievements: • SAP Winners' Circle (2023, 2024) • Trusted advisor to executives across 50+ large enterprise customers • Member of SAP Spain Extended Leadership Team

Senior Account Executive

SAP

2020-1 - 2021-12 · 2 yrs

Provincia de Madrid

Managed strategic enterprise customers across Hospitality, Travel & Transportation, and Professional Services industries. Led executive-level engagements and large-scale cloud transformation initiatives, partnering with business and technology leaders to drive innovation, operational efficiency, and growth. Selected achievements: • #1 SAP Account Executive in EMEA (2021) • Led the largest SAP Cloud transaction signed in Southern Europe through December 2025 • SAP Winners' Circle (2021) • SAP Early Management Program (2020–2021)

Account Executive

SAP

2017-1 - 2019-12 · 3 yrs

Madrid

Managed enterprise customer relationships and supported cloud transformation initiatives across multiple industries. Developed expertise in executive engagement, strategic account management, and consultative selling within complex enterprise environments. Selected achievements: • SAP Winners' Circle (2018) • SAP Top Talent & Catalyst (2017–2021)

SAP Sales Academy - Global Enterprise Sales Leadership Program

SAP

2016-4 - 2016-12 · 9 mos

Greater Madrid Metropolitan Area

One of SAP's most selective global talent programs, focused on developing future enterprise sales leaders through intensive training, international exposure, and hands-on customer engagement. Highlights: • 3-month immersive training program at SAP's Academy Learning Center in San Francisco, California. • International rotations across SAP organizations in Spain, working with enterprise customers and senior sales leaders. • Advanced training in strategic account management, executive engagement, value selling, negotiation, and cloud transformation. • Selected from over 22,000 applicants worldwide; 88 participants admitted representing 41 countries.

Commercial Operations Specialist

Amadeus

2014-4 - 2016-3 · 2 yrs

Madrid

Supported commercial strategy, sales operations, and business case development within the Hospitality business unit, working closely with sales leadership to improve operational efficiency and commercial execution. Selected Achievements: • Designed and implemented process automation solutions using self-taught Excel VBA and JavaScript, significantly reducing manual work and improving sales operations efficiency. • Identified and optimized operational workflows, improving reporting accuracy and accelerating decision-making processes. • Supported strategic initiatives, business case development, and commercial planning activities across the Hospitality business unit.