André Amaro

Fractional CMO / Marketing Consultant @ Avenidas

About

Business-first marketing leader with nearly 15 years of experience driving business growth and brand transformation in top-tier companies. Strategic thinker with a strong business acumen, I specialize in digital transformation, brand equity, and high-impact marketing strategies that accelerate revenue growth, market expansion, and customer engagement. I bring a unique blend of analytical rigor, creativity, and leadership, ensuring marketing is a key driver of business success. Main skills: Marketing as a Business Growth Engine: Proven ability to align marketing with corporate objectives, driving sales, profitability, and customer lifetime value. Brand Leadership & Digital Innovation: Expertise in building and scaling global brands, storytelling, and customer-centric engagement across digital ecosystems. Data-Driven & Performance-Oriented: Strong focus on ROI-driven campaigns, lead generation, and customer acquisition strategies with measurable impact. Executive Leadership & Global Team Management: Track record of leading high-performing, cross-functional teams across multiple markets. Strategic Partnerships & Market Expansion: Experience in fostering alliances, sponsorships, and key collaborations to amplify brand reach and revenue. Transformational Mindset: Passion for driving innovation, restructuring operations, and creating differentiated value propositions in competitive markets. Education & Training: Experience as a Digital Brand Management lecturer, fostering innovation and industry knowledge. Product management and experience in regulated industries.

Country

Portugal

City

Lisbon

Industry

Higher Education

Skill

Bottom Line Growth, Accelerated Growth, Top Line Growth, Business Development, Estratégias de crescimento, Pensamento estratégico, Marketing de crescimento, Experiência do cliente, Iniciativas de crescimento, Business Marketing, Advertising, Product Marketing, Media Planning, Communication, Project Management, Marketing Management, FMCG, Marketing Strategy, CRM, Digital Strategy

Experience

Fractional CMO / Marketing Consultant

Independent

2025-4 - Present · 1 yr 6 mos

Supporting multiple businesses (some are now market leaders), across strategy, growth, brand development and digital transformation. • Built and developed brands from the ground up — from positioning to go-to-market • Defined brand strategy and long-term direction • Designed and executed growth plans • Led content and social direction aligned with business goals • Developed and executed PR strategies to strengthen brand visibility and credibility • Implemented CRM strategies to improve customer lifecycle and retention • Led digital transformation initiatives across marketing and customer experience • Connected brand strategy with performance marketing and data • Defined brand positioning and strategic direction • Built go-to-market and growth plans • Developed content and social frameworks • Supported expansion and commercial decisions • Bridged brand and performance for more effective marketing

Marketing Director | Livo

Grupo Ageas Portugal

2023-3 - 2025-3 · 2 yrs 1 mo

Lisbon, Portugal

• Led the end-to-end launch of Livo, a new brand within the Ageas Insurance Group, from positioning and strategy to go-to-market execution • Developed and executed a comprehensive go-to-market strategy for a beyond insurance brand, and it´s Digital Infrastructure, resulting in over 20,000 qualified leads in the first year. • Built and led a high-performing marketing team to ensure top-notch implementation of marketing initiatives. • Collaborated with company board members to drive business growth and achieve strategic marketing goals.

Teacher

EDIT. - Disruptive Digital Education

2023-12 - 2024-2 · 3 mos

Lisbon, Portugal

Invited lecturer of the Digital Brand Management course

Head Of Marketing Portugal

Freenow

2020-2 - 2023-4 · 3 yrs 3 mos

Portugal

• Led the Portugal launch of Chauffeur Privé, followed by its rebranding to Kapten in Europe , achieving a top-two market position in several European countries within two years. • Spearheaded successful launch of FREE NOW, Mercedes, and BMW mobility platforms in Portugal, integrating multiple services in one app. • As a marketing leader, I built, scaled, and led a successful marketing function from the ground up over five years, overseeing all aspects including awarded multichannel communication campaigns, PR, Digital, CRM, Incentives, Influencing, etc. And defining the benchmark in the sector regarding marketing and demand efforts.

KAPTEN Marketing Manager Portugal

Freenow

2018-7 - 2020-6 · 2 yrs

Portugal

Co-Founder & CMO

Snood Foods

2017-3 - 2019-3 · 2 yrs 1 mo

National Account Manager

Pernod Ricard

2016-6 - 2017-6 · 1 yr 1 mo

• Managed sales for 3 of the major accounts at Pernod Ricard, achieving an average 12% YoY growth. • Launched new products and optimized portfolio to drive client satisfaction and revenue. • Collaborated with Trade Marketing and Sales Controlling to revamp client strategies for success.

Senior Brand Manager

Reckitt

2015-10 - 2016-6 · 9 mos

• Managed product management, trade marketing, communication, innovation, and financial management for 5 leading brands at RB. • Developed strategic plans to drive brand growth and market share. • Implemented successful marketing campaigns resulting in increased brand awareness and sales.

Brand Manager Meals & Drinks

Nestlé

2014-9 - 2015-10 · 1 yr 2 mos

Lisbon Area, Portugal

• Product management of 5 different brands and more then 50 sku´s for Nestle S.A., including the successful launch of digital initiatives for the company. • Oversaw consumer engagement strategies through digital and CRM channels, resulting in increased brand loyalty and customer satisfaction. • Led cross-functional teams to drive growth and market penetration for iconic brands like CERELAC across Retail, and regulated industry in Pharma, and Medical channels,