Andrea Hayton

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- Key participant in M&A activity with MiX Telematics, which resulted in the largest merger in the industry - Led global marketing team of 30+ responsible for brand, communications, investor relations, field marketing, demand generation, account-based marketing, marketing operations, product marketing, partner marketing, business development, and sales enablement - Executed marketing plan to drive pipeline across all revenue streams including new logos, existing customers through cross-sell/up-sell, global account expansion, and renewals as well as through our indirect partner channel - Launched customer and partner referral program - Underpinned the company’s transformation to a SaaS-centric organization with a 16% increase in services revenue in 2023 - Planned and successfully executed second annual customer conference, increasing registration by 65% YoY

- Rebranded the company and corporate positioning from a hardware-centric organization to a SaaS software provider - Developed a new go-to-market strategy and marketing execution plan helping to drive 13% annual growth in US services revenue in 2022 - Built and led global marketing team of 20+ responsible for brand, communications, investor relations, field marketing, demand generation, account-based marketing, marketing operations, product marketing, partner marketing, business development, and sales enablement - Crafted our new logo engine from the ground up, including the establishment of our business development (BDR) team - Planned and successfully executed first annual customer conference

- Responsible for a team of 50+ marketers focused on growth marketing, business development, marketing operations, and analytics - Contributed to the go-to-market strategy and developed marketing plan to drive qualified pipeline for new logos and existing customers through cross-sell/up-sell and global account expansion - Built the new logo engine from the ground up leading to 13% increase in new logo bookings in 2022 - Cultivated strong alignment and a ‘one revenue team’ environment across the sales and marketing teams - In collaboration with sales operations and leadership, redefined and implemented modern revenue funnel operations, including demand management processes, marketing and sales technology tools, pipeline management, and performance metrics - Project lead for development of commercial career development ladder and successfully promoted 5+ business development representatives into sales roles

- Responsible for a global team of 10+ marketers - Contributed to the go-to-market strategy and developed marketing plan to drive qualified pipeline for new logos - Led the strategic and tactical rollout of our new logo engine and account-based marketing (ABM) effort globally - Eliminated siloes across the sales and marketing departments and transformed the relationship across the go-to-market team worldwide - Developed optimized and consistent marketing processes, tools, and technology - Built repeatable, scalable, and successful global pipeline generation operation, leading to 28% YoY pipeline growth - Responsible for the planning and execution of annual customer conferences in America and EMEA, the largest event reaching over 700 attendees - Participated in Salesforce Steering Group, Data Management Steering Group, Women’s Network - Project lead for sustainability initiative - During Andrea’s time at BluJay Solutions, the company doubled in size and experienced 8x increase in valuation, leading to the acquisition by e2open in 2021

- Responsible for establishing the brand and accelerating pipeline development in the EMEA region - Created and led EMEA field marketing and business development team of 5+ members - Executed demand and pipeline generation activities including events, paid advertising, trade associations, email campaigns, and more - Championed the rollout of our account-based marketing (ABM) strategy and software platform in EMEA - Planned and successfully executed first EMEA customer conference

- Managed and successfully executed global rebranding project - Planned and scheduled project timeline and milestones - Directed members of 10 departments, 5 agencies and 2 contractors - Assisted in the planning and execution of North American customer conference

- Individual contributor responsible for installing, configuring, training, and supporting customers with B2B software including ERP and Warehouse Management (WMS) - Developed scalable statement of work (SOW) practices, documentation, and project plans leveraged by Sales, PreSales, and Implementation departments - Demonstrated record of implementing best-in-class solutions and building partnerships with customers