Andrea Vasquez

Global Event Marketing Manager @ Amazon Web Services (AWS)

About

I’m a marketing leader with over 15 years of experience designing and leading integrated marketing and event programs for global organizations. My career began in hospitality, where I discovered the power of meaningful, well crafted experiences. That foundation continues to shape how I approach marketing today by bringing people together, driving engagement, and delivering work that resonates. I bring a global mindset built through cross cultural experience across international markets and through a career that has taken me to 38 countries. Seeing firsthand how culture influences connection has deeply informed my work, including leading large scale initiatives at Amazon Web Services with a balance of strategic rigor and creative energy. I’m known for a get it done mindset paired with curiosity, collaboration, and momentum. Whether building campaigns, orchestrating industry events, or stepping into new challenges, I’m passionate about helping teams do their best work and creating marketing that leaves a lasting impact.

Country

United States

City

Miami

Industry

Information Technology & Services

Skill

Event Marketing, Integrated Marketing, Cross-functional Team Leadership, Location Selection, Agency Management, Marketing Strategy, Hospitality, Hotels, Hospitality Industry, Hospitality Management, Food & Beverage, Resorts, Front Office, Customer Service, Hotel Management, Restaurants, Catering, Event Planning, Revenue Analysis, Sales

Experience

Global Event Marketing Manager

Amazon Web Services (AWS)

2022-7 - Present · 4 yrs 3 mos

Marketing Project Manager

COOP by Ryder™

2021-10 - 2022-6 · 9 mos

Regional Marketing Manager

Amadeus

2018-8 - 2021-10 · 3 yrs 3 mos

Orlando, Florida Area

-Establish regional marketing and communication objectives and oversee sales enablement, customer experience management, brand strategies across the Americas. -Create core messaging, set the strategic direction, and drive staff in executing sales, business development, and marketing initiatives. -Increase brand awareness, drive engagement, and enhance positive perceptions through strategic messaging and effective management of communications, trade shows, advertising, and social media channels. -Responsible for budgeting, planning, development, and implementation of half a million-dollar budget.

Senior Event Planner

Amadeus

2013-7 - 2018-8 · 5 yrs 2 mos

-Manage all aspects of the industry and hosted events from conception through execution to ensure participant and event owner satisfaction -Managing full end-to-end processes, data integrity, and reporting as well as an annual assessment on successful implementation of event processes. -Provide support on ensuring correct content delivery, implementation of customer activities for engagement, all logistical needs pre and post-show.

Conference Coordinator

GDS Group

2013-2 - 2013-6 · 5 mos

Miami

Maintain records of event aspects. Negotiate contracts with such service providers and suppliers. Keeping tracking of over 300 delegate attendees in different areas of the world. Working with Excel to produce deliverables for corporate sponsors.

Sales Associate

Fontainebleau Miami Beach

2012-7 - 2013-2 · 8 mos

Engage in sales, inventory-taking, reconciling cash receipts, or performing services for customers. Delivery exceptional high-end luxury service to all customers. Monitor activities to ensure that customers receive satisfactory service and quality goods. Perform work activities such as organizing shelves and displays. Knowledge of all luxury items being sold.

Event Coordinator

BBG Channel Consultants

2010-4 - 2012-5 · 2 yrs 2 mos

Organize and develop events in Latin America for large corporate clients. Prepare invoices, reports, memos. letters, financial statements and other documents, using word processing, spreadsheet, database, or presentation software. Conduct research, compile data, and prepare documents for consideration and presentation by executives. Perform general offices duties.

Guest Port Services

Royal Caribbean Group

2006-11 - 2009-12 · 3 yrs 2 mos

Greet guests arriving from international and domestic flights. Direct/manage/sell guests to either transfers for the port or transfers to their corresponding hotels. Delivering the "WOW" service to each guest encountered. Extensive knowledge of the ship fleet and Miami International Airport.