Andrea Monte

Brand Director @ Prima Colta

About

I am an Industrial Designer specializing in Ecodesign. I use a systemic approach to encourage businesses to transition into sustainable activities that create regenerative goods for both people and the environment. I began my career as a freelance product and graphic designer in Turin, working on startup projects in the urban mobility and food sectors. I collaborated on the design of a “human traction vehicles” system and contributed to the development of new “food formats.” I also worked for several years with the Italian and UK divisions of REPL International, a leading manufacturer of cable accessories for the power and telecom industries. In my role as a 3D and graphic designer, I contributed to the design and communication processes for projects such as the “REPL Smart Termination,” a vital component of smart grids. Guided by the principle “Think global, act local,” I cofounded the Italian brand Prima Colta in 2014 together with the board of S.G.I.M. Srl. Based in Avellino, Prima Colta aims to promote a healthy plant-based diet through the production of tasty and convenient Italian organic products. Our products are sold in Italy, Europe, the USA, and Japan by retailers such as Eataly Spa and EcorNaturaSi Spa. Currently, I oversee the development and management of projects for S.G.I.M.’s private-label customers and handle the procurement of packaging and certain raw materials. I also manage the Prima Colta project. We collaborate with both Italian and international companies, including Madi Ventura Spa, De Matteis Agroalimentare Spa, Esselunga Spa, REWE Group, Aldi, and many others. Specialties: _Ecodesign _Systemic design _Product design _Packaging design (primary, secondary and tertiary) _Graphic design _3D Modeling _Life Cycle design _Sustainability strategy _Food label design _Environmental label design _Types and characteristics of materials _Primary and secondary Marketing researches _Research and development _Procurement _Concepting _Branding _Storytelling _Advertising _Project management _Customer management

Country

Italy

City

Avellino

Industry

Food Production

Skill

Corporate branding, Brand management, Brand development, product design, Packaging design, Modellazione 3D, Rendering, sustainability strategy, Life Cycle Assessment, Comunicazione, Adobe Creative Suite, Progettazione grafica, Photoshop, Adobe Illustrator, Industrial Design, InDesign, AutoCAD, Disegno industriale, Progettazione di prodotto, Fotografia

Experience

Brand Director

Prima Colta

2023-5 - Present · 3 yrs 5 mos

Сан-Микеле-Серино

Marketing, design & sustainability manager

Prima Colta

2014-9 - 2023-5 · 8 yrs 9 mos

San Michele di Serino, Campania, Italia

Marketing Activities: Primary and secondary market research Segmentation of the target market Targeting Positioning Contribution to the definition of the product line Contribution to the definition of the commercial strategy Tasting events management at retail places Customer and consumer care Management of social media and online store channels Design Activities: Design of the brand "Prima Colta, natural smartfood", with trademark, brand values, and corporate identity. Primary and secondary packaging design. Graphic and technical design of food labels. POP material design (brochures, flyers, roll-up). Design of cardboard furniture elements for exhibition stands or tasting events. Design of cardboard or wooden display stands for retail places. Graphic user interface design for www.primacolta.com Graphic design for digital communication (rendered images, illustrations, photos, videos)

Project & Category manager

S.G.I.M. S.R.L.

2019-10 - Present · 7 yrs

San Michele di Serino, Campania, Italia

Product & Graphic designer

S.G.I.M. S.R.L.

2014-6 - 2019-10 · 5 yrs 5 mos

San Michele di Serino, Campania, Italia

3D & Graphic Designer

REPL International Ltd

2015-6 - 2020-12 · 5 yrs 7 mos

Tortoli, Sardegna, Italia

Design Activities: Technical data sheets layout design Brochure, banner and roll-up design for trade fair events 3D modeling and rendering images for both technical and commercial use

Marketing Department

Feudi di San Gregorio

2018-9 - 2019-3 · 7 mos

Sorbo Serpico, Campania, Italia

Design Activities: Design of cardboard POP displays and stands (for large-scale retail) Design of POP display areas (for large-scale retail) Design of wooden POP stands 3D modeling and rendering of images for commercial use Design of the sales catalog (for large-scale retail) Support to the creation of customized wine labels available on the online store Support to the design of wine labels for the international markets

Branding Advisor

StarBoost

2017-1 - 2017-7 · 7 mos

Torino

Project "MU, fusion dumplings". Marketing Activities: Contribution to the definition of the food format. Design Activities: Design of the brand "MU, fusion dumplings" with mark, brand values, and corporate identity. Primary and secondary packaging design.

Education

Politecnico di Torino

Ecodesign

2010-11 - 2013-7 · 2 yrs 9 mos

Thesis subject: Design of sustainable social systems Supervisor: Prof. Luigi Bistagnino Thesis title: "Systemic approach applied to the territory. Case study: Municipality of Giaveno”.

Sapienza Università di Roma

Disegno industriale e del prodotto

2006-10 - 2010-3 · 3 yrs 6 mos

Thesis subject: Product and furniture design Supervisor: Prof. Loredana Di Lucchio Thesis title: "TICO, design of a joint for easels and a modular outdoor furniture system".