Andrea Fong

• Led the development and execution of go-to-market strategies ensuring campaign integration across the full consumer journey while having an intimate understanding of key target audiences, marketing objectives, competitive environments, and market dynamics. • Managed marketing brief development, campaign planning, go-to-market planning, and execution of projects while partnering with marketing and community leads to ensure that all projects are delivered on-time and within scope. • Marcomm partner and counsel to the Content Programming and Product teams, understanding their needs, speaking their language and collaborating on subscriber needs to ensure cohesive and consistent messaging across all game touchpoints. • Collaborate with internal teams including, Content Programming, Product, Creative, CRM, Social, Sports & Partner Marketing, Analytics, Paid Media and Localization to facilitate seamless execution of marketing projects and cross team communication. • Stewardship of campaign documentation, including campaign overviews, channel plan, summaries and recaps/analysis of performance to help inform future strategies and marketing plans / goals. • Managed a wide variety of content experiences and product feature launches from initiation through execution including Zwift Racing League, ZRacing Monthly Series, Monthly Missions, ZFondo, Black Celebration Series, Fitness Jumpstart with Coach Kristin, Choose Any Avatar and Ride Streaks. • Championed Zwift’s mission of making more people, more active, more often while working towards marketing objectives and accelerating company growth.

• Engaged and grew Zwift communities across multiple social media platforms (including: Facebook, Instagram, Twitter (X), TikTok, Strava, & LinkedIn) through memorable connections and engagements driven by a customer-obsessed mindset. •Partnered with the Customer Support team to flag member experience issues in real time to efficiently & effectively seek out solutions and improvements for the future. • Managed daily social media marketing responsibilities, including top of week reporting, building and maintaining integrated social calendars, copywriting across multiple channels, leading content ideation & execution, and scheduling go-live dates in partnership with cross-functional marketing teams. •Mined for customer insights and issues through community groups and forums to assist in gathering qualitative audience insights and metrics reports. • Developed professional relationships with content creators, influencers & ambassadors to help reach new audiences on specific social channels and promote campaigns / new product features. • Attended on-site events and collaborated with professional & amateur athletes to create engaging & meaningful content for projects including the 2022 Zwift Academy Tri Team Training Camp, in Morgan Hill, CA, followed by the 2022 VinFast IRONMAN World Championship in Kailua-Kona, Hawai`i.

• Provide support to account supervisor as well as the team as a whole on various accounts. Assist on assignments including, but not limited to, investigating clients and client-related information for supervisor(s) via internet, online databases, publications, directories, CMI, Factiva searches (etc.), conducting media and social media audits, compiling data in a consistent, organized, easy-to-understand fashion, writing research reports to be reviewed by supervisors, and supporting new business research and logistics with input from supervisors(s) • Aid in the planning of media relations, social media, and events with assignments such as, drafting news releases, fact sheets, media advisories and other general press materials, writing pitch letters to media, maintaining social media channels, executing pitch calls to media, and updating media and social media lists/databases all to be reviewed by supervisor(s) • Gaining hands-on experience working on various different accounts and attending client meetings (as needed) for clients including: Amerisource Bergen, Girl Scouts of Eastern Pennsylvania, McDonald’s, Recreation.gov, CSC, TD Bank, Choice Hotels, Burlington, Independence Blue Cross, and Donate Life Pennsylvania

• Ten-week immersive program created as an alternative to internships canceled due to COVID19, focused holistically on the sports industry complete with weekly speakers, coordinated panels and intensive networking across various, organizations, industry leaders and peers.

• Assisting in answering and managing phones • Creating/Editing production documents such as proposals, case studies and marketing strategies • Contacting vendors for logistical arrangements • Perform research in various Marketing/Media/Event assignments • Provide administrative support for multiple staff members that include: - General filing and office organization - Scheduling conference calls - Making travel arrangements - Printing, data entry and server management - Event coordination

• Provided general administrative support to the technology team, as well as attending various meetings related to coding, planning, and data analysis. In addition, acquired proficiency in the Tableau software program and gained knowledge through Harmelin's Media School training, learning all various media types and key insight towards the main functions, processes, and terminology involved within the media arena altogether and Harmelin individually.