Andrea Cevallos

Providing marketing and branding support for Summit Events through Scale Army, ensuring a cohesive brand presence across various platforms. Key responsibilities include: Consistent Brand Presentation – Ensuring proposals and marketing materials align with brand standards for a polished and professional look. Organized, Accessible Photo & Video Library – Categorizing, refining, and labeling media assets for efficient use in ongoing projects and proposals. Engaging Social Media Presence – Developing and executing a strategic content calendar to boost engagement, visibility, and client interactions. Sales & Marketing Support – Creating assets that align with client engagement goals and reinforce brand messaging.

• Spearheaded keyword research and the creation of original SEO-optimized content across platforms like YouTube, Facebook, Instagram, and TikTok. • Maintained effective client communication, providing updates and resolving issues promptly. • Achieved a 918% increase in organic YouTube traffic by optimizing content publication schedules. • Boosted social media engagement through interactive and relevant content.

• Developed and executed content strategies ensuring brand consistency across all channels. • Analyzed metrics to evaluate performance and adjust campaign strategies accordingly. • Enhanced brand recognition and engagement through targeted social media campaigns.

• Supervised comprehensive digital campaigns to ensure their effectiveness and adherence to client goals. • Collaborated with teams to identify trends and adjust strategies in real time. • Improved Click-Through Rates (CTR) by 26% through A/B testing and strategic campaign adjustments.

• Engaged in prospecting via calls and emails to generate qualified leads. • Utilized questioning techniques to better understand the needs and expectations of potential clients. • Employed CRM tools like Salesforce and Outreach to assess and prioritize leads.

• Created and updated online content in collaboration with the digital marketing team, aligning with brand goals. • Contributed to the strategy that increased Avon Mexico's website traffic by 68% and interactions by 112%. • Supported the development of e-commerce strategies to enhance online sales.

Worked for four consecutive summers Collaborated with other counselors to develop team building skills Supervised and provided guidance to counselors in and out of my division to ensure good performance and high motivation levels Gave and received feedback successfully Met deadlines Lead and helped little girls in finding their passion Creative problem solving and working under pressure Provided support and encouragement to girls in team competitions and sport events as as "sponsor"

Used several tools, such as Wibbitz and Playbuzz, to develop content and engage audiences online Managed social media Conflict resolution Developed team building skills in the social media department

Attended the Business Courses in English as an Exchange student at ESDES Business School at the Université Catholique de Lyon, France for one semester. Among the courses I took were International Business Negotiation, Luxury Brand Management, Cross Cultural Management and Organization and Innovation.