
andrea alexander
About
Highly motivated business leader with 20 years of strategic analysis, leadership, market research, and business planning experience in consumer package goods, pharmaceuticals and biotechnology. Recognized for outstanding analytical and technical research expertise, strong communication skills, and solid ability to build teams across global organizations. Depth of knowledge in both qualitative and quantitative methods and experience with multiple respondents, including Consumers, Payers, Health Care Practitioners and Medical Groups. Proven track record identifying business opportunities and leveraging key data to generate key insights that drive business results.
united states
chicago
pharmaceuticals
-
Experience

senior manager, global market analysis and business intelligence
abbvie

director, business analytics and insights, pain tast, global lyrica, global parecoxib
pfizer
Core team for developing basic product profile concepts needed for various indications to ensure robust product pipeline. Role included forecasting, research design and implementation, analogue analyses and working with multidisciplinary team across multiple countries- Lead for Business Analytics and Insights for Pain Pipeline, Global Lyrica and global parecoxib. - Collaborated with Global Health & Value to synthesize research and publication on adherence and dosing for Lyrica across multiple regions. Co-presented results and recommendations in web-cast workshops to regional marketing teams. - Conducted assessments that incorporated prevalence and incidence into epidemiology based forecasts for pipeline pain product concepts, include neuropathic pain, prophylactic migraine and mixed pain. Incorporated Real World Data into forecasts and patient treatment flows to better understand patient paradigms.

senior manager, cd and bd strategy; business analytics and insights
pfizer

senior manager, global halls
cadbury plc.
Global Halls Innovation research lead, designed research plans and identified key knowledge gaps. Consistently delivered insights that shaped development of new initiative to maximize product potential. Developed innovation concepts that consistently improved concept scores and resulted in developing successful new innovation pipeline for brand. product pipeline. - Acting lead for global team at remote locations worldwide. Mentor and trainer for new CBI colleagues to Halls around the globe, onboarded new teammates in Europe, North and Latin America

senior manager
avon

manager, global market analytics
pfizer

manager, business planning and analysis
gilead sciences

manager, strategic marketing
chiron corporation

manager, consumer market knowledge
procter & gamble
Education
northwestern university
asian studies
Activities and Societies: Business Editor, Yearbook Alpha Gamma Delta, House Chairman Synchronized Swim Club
georgetown university mcdonough school of business
general business
Activities and Societies: Dean's Citation for Outstanding Contribution to the McDonough School of Business Director, Special Events, Marketing Club Director, Graduate Women in Business Awarded merit based Tuition Scholarship
andrea alexander's Contact Information
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