Andre Jordaan

Lead commercial and operational management of a technology brand portfolio within one of South Africa’s leading ICT distribution organisations. Responsible for aligning vendor strategy, channel sales initiatives, and operational delivery to support national reseller networks and drive revenue growth. Key Responsibilities • Develop and execute brand growth strategies aligned with vendor and organisational objectives • Manage vendor relationships including pricing strategy, forecasting, and portfolio performance • Coordinate product lifecycle management including stock planning and end-of-life transitions • Support sales teams through strategic partner engagement and solution positioning • Collaborate with marketing to deliver channel campaigns and brand awareness initiatives • Drive operational efficiency across order processing, logistics coordination, and vendor portal management Key Achievements • Improved stock management processes reducing aged inventory exposure while maintaining project-driven supply readiness • Strengthened reseller engagement through training initiatives and industry partner events • Implemented pricing and tactical fund strategies that improved brand profitability and sales momentum

Responsible for identifying new market opportunities, expanding channel partnerships, and supporting sales teams with product strategy and solution positioning. Key focus areas included: • Partner ecosystem expansion • Revenue growth strategies • Vendor program alignment • Technology solution advisory

My responsibilities was to increase the revenues within the Business Unit by assisting various companies in their goals to refresh and or optimize their current IT Infrastructure and recommend solutions that we can provide through the Channel Partners. The increase of our Customer base proved essential to success and to ensure that any new Customers had the relevant knowledge to take out products to market. End User engagements with our Partners are essential to ensure that the End Users requirements were understood and that the appropriate solutions are recommended. Activities such as sales, forecasting, lead management, channel management, high touch account management together with vendor and product management was the order of the day. I also assisted Marketing with Promotions, News blasts and News letters to ensure that all communications and go to market strategies were successfully executed.

As the Product Manager, my specific responsibilities include: Manage the product requirements process; getting input from customers, prospects, partners, Sales people, Engineering, in defining a cohesive set of deliverable's that are market-driven and can be feasibly delivered. Collaborate with the Vendor and our Marketing to create product-specific marketing messages and work with the Corporate Marketing team to produce product data sheets, white papers and other marketing collateral. Answer product-related questions from our Channel Partners and various Sales divisions within the organisations. Create and deliver presentations and any other sales tools to ensure the successful delivery of product knowledge to all Sales personnel. I would also present technical presentations and product demonstrations at customer briefings, industry conferences, Industry analyst briefings and other public-speaking forums