Andre Abreu Junior

LIVAD is the platform that brands like Netflix, Coca-Cola, EstrelaBet, L'Oréal, Acer, Adidas, Razer, etc. use to attract the attention of Gen Z and Gen Alpha, in an authentic and scalable way, through activations and sponsorships with creators in live streamings. Community with more than 20k streamers, 70 countries and more than 200M fans. Contact me here and advertise in a non-intrusive, automatic way and with influencer engagement on Twitch and YouTube live streams via LIVAD.

- Responsible for providing technical and strategic post-sales support to the company's largest clients, focusing on delivering results and optimizing campaigns. - Managed strategic accounts for major clients such as Amazon and Walmart, translating demands into actionable recommendations. - Provided consultancy in campaign management, including setup, performance monitoring, reporting, and optimization with a results-oriented approach. - Created automated workflows (macros) to streamline the work of external agents, analyzing and reviewing over 200 macros. - Expertise in advertising platforms and Ad Tech, including data analysis for insight-driven storytelling and informed decision-making. - Achieved a direct revenue retention impact of USD XX million through consultative strategies. - Developed educational materials, including videos and internal content for team training, contributing to an estimated USD XXX k in results. - Collaborated cross-functionally with Sales, Engineering, Product, and Operations teams to ensure fast and effective solutions.

- Appointed as Global Co-Lead of PinAble, an affinity group focused on people with disabilities at Pinterest, leading inclusion and accessibility initiatives with a global impact. - Coordinated ERG members and related projects. - Participated in three in-person international events, interacting directly with Pinterest C-Levels and executives to align strategies on inclusion and accessibility. - Planned and executed events. - Guided initiatives in partnership with executive sponsors to drive strategic changes in business and product development. - Actively contributed to accessibility improvements, including discussions with global leadership and departments such as HR, Recruitment, and Product. - Represented the ERG in events with over 30 leaders from other ERGs, shaping the future of diversity and inclusion initiatives at Pinterest.

- Client-facing role managing strategic partnerships in the news media industry, serving as the primary point of contact for over 20 major accounts in Brazil. - Build and housekeep relationships with Media Partners, their C-Levels, directors, editors, team managers, and agencies to meet client marketing goals. - Product Authority to work as the primary point of contact for clients within the company while delivering a high level of customer service. - Developed strategic media plans and provided product usage consulting; - Conducted data-driven presentations of performance analyses (QBRs) to identify growth opportunities, leading to upselling actions and product expansion; - Used data-driven storytelling to leverage presentations of Meta’s alpha and beta products to partners, ensuring their adoption and monitoring their performance throughout the year. - Project management of implementing recorded webinars, training, and content to create a hub and positively impact Meta’s partner ecosystem. More than 10 one-hour-long videos were delivered. - Promoted cross-functional collaboration among the Product, Engineering, Operations, and Legal teams, ensuring high client satisfaction and campaign success. - Support on RFP submissions and pitches.

- Account management of the Gospel artists like Priscilla Alcantara, Aline Barros, and Thalles Roberto, while working with cross-functional teams. - Analyzed performance metrics (Spotify, YouTube, Instagram, Tik Tok and Facebook) and developed data-driven strategies and presentations. Analyzed streaming charts and social metrics to shape marketing strategies. - Studied, analyzed and designed tiered campaigns (macro/micro-influencers), and promoting other sponsored content, like influencer kits for launches. - Collaborated with cross-functional teams to align campaigns with artist branding and label goals. - Responsible for internal and external communications about releases and highlights of the week for both internal and external stakeholders. - In-depth Brazilian Music market knowledge

Client and Partner facing role in a consulting company in Supply Chain Planning and Integration, working with Demand Planning and S&OP. We have incredible clients such as Coca-Cola, Grupo Boticário, Leão, Embraco, Eudora, Pierre Fabre, Aché and Souza Cruz. - Responsible for creating the Marketing structure from scratch - Contract agreement for Area Events; - Planning and structuring the company's new website, managing the Webdesigner and solving server bureaucracy; - Structuring the Inbound Funnel with Pirate Funnel and Ishikawa Diagram; - Digital marketing - Content Marketing - E-mail Marketing Creation - Writing blog posts on SEO - Structuring the Inbound funnel - Internal marketing - Branding

Monitoring of Advertising Writing assisting Dr. Patrícia Burrowes in class during and after class with a great theoretical and practical load during the school term as well as Media, assisting Dr. Lucimara Rett with the same obligations and tasks. - Study of advertising writing techniques in different media; - Advertising briefing and ad writing; - The creative department at the advertising agency; - Relationship with other departments; starting point for ads and campaigns and the creative briefing. - Study of Social Media and network understanding; - Cost analysis and use of funds; - Media formulas and basic campaign precepts.

● Tour Operator specializing in Russia, Scandinavia and Eastern Europe with over 20 years of experience in the market. We have already worked with influential people, including Paulo Coelho for a Fantástico painting, together with Glória Maria. Access the link and check out the article on Youtube: www.slavian.tours/fantastico ● Digital marketing ● Essay ● Social media ● SEO ● Content Marketing ● Campaign Planning ● Social Media (Facebook, Instagram and TripAdvisor) ● Google Ads, Instagram and Facebook Ads, ● E-mail marketing, ● Analytics and Trends for Instagram, Facebook and Google, ● Use of SEMRush, Later, Triberr, HypeAuditor, Asana, Slack, and Adobe Package, ● Campaign Planning with Canvas, ● Analytics and Trends for Instagram, Facebook and Google, generating a complete hashtag study. More than 600 hashtags studied and categorized

Solved strategic communication challenges for Rio de Janeiro’s live music venues and cultural stages through advertising, graphic design, and digital marketing campaigns for 5 clients. Partnered with SEBRAE-RJ under the Palcos.RJ collective to position Rio’s music scene globally, resulting in media coverage in O Globo. Key Achievements: Co-organized MIDEM Latin America 2018, the first LATAM edition of the world’s largest music industry event, connecting labels (i.e. Sony, Warner, Universal), streamings (i.e. Spotify, Apple, Deezer) , artists and other relevant entities. Launched Rio Music Week 2018 alongside MIDEM, programming several shows across Rio’s venues to showcase local talent to the international attendees. Participated in panels and networking sessions at Rio Music Market 2018, fostering partnerships between artists, promoters, and distributors.