Erica Andersson

As Head of Growth at Yolean, I lead the commercial strategy across marketing, sales, and customer success — aligning teams and turning strategy into measurable outcomes. I’ve helped shift Yolean from a business built on word of mouth to one generating consistent demand. By launching new marketing channels, hosting webinars, driving successful brand events, and building a scalable presence on social media, I’ve laid the foundation for sustainable growth. I manage our commercial budget, lead performance through OKRs and HubSpot, and focus relentlessly on what drives real results. My strength lies in creating clarity, momentum, and structure — whether launching new initiatives or aligning cross-functional teams. Colleagues often describe me as the energetic backbone: someone who brings focus, drives execution, and ensures we don’t just plan — we deliver. Proud member of Yolean’s management team.

Europe's leading peer-to-peer network for B2B SaaS and AI executives (VP+). Curated groups across all key operational disciplines. Digital sessions, in-person dinners, and exclusive events across European cities.

- Built and scaled the marketing function using OKRs to align with strategic business objectives, contributing to 25% company growth in 2023. - Directed demand generation and lead strategies while managing CRM systems, inbound frameworks, and data-driven campaigns to optimize ROI. - Revitalized Avima’s podcast Byggsnack, growing it to over 13,000 streams in a year and positioning it as a leading platform in the construction industry. - Led a comprehensive corporate rebranding, including a name change, brand repositioning, and a modern visual identity, solidifying Avima’s reputation as an industry thought leader. - Collaborated cross-functionally with leadership and teams (CEO, Sales, CS, and Product) to integrate marketing into business operations and drive scalable value.

- Led thought leadership, GTM programs, events, and brand-building initiatives with full ownership of planning, execution, follow-up, and budget management. - Maintained strong alignment with sales teams through strategic marketing plans, creative project management, and delivery of high-impact content. - Enhanced brand awareness and drove revenue growth through innovative strategies and unique content development.

- Managed CRM systems, SEO, SEM, and social media strategies to improve customer experience, retention, and loyalty. - Leveraged data-driven insights to design personalized campaigns, optimize digital engagement, and boost online visibility. - Produced a live streaming event broadcast to seven countries from Schneider Electric's Innovation Hub in Solna. - Developed and executed retention programs in collaboration with cross-functional teams to streamline customer journeys and implement marketing automation tools.

In addition to my role as Marketing Coordinator, I was responsible for Navigare Yachts Stockholm Office. - Show new and used boats for sale - Taking care of all customers - Extra opening hours and weekend events

- Managed marketing for two Navigare Group companies, including planning and executing 8 boat shows and customer events in Croatia. - Oversaw social media, newsletters, press releases, website updates, and sales support, enhancing brand visibility and customer engagement. - Drove impactful marketing strategies in a dynamic B2C market, aligning efforts to strengthen brand presence and customer loyalty.

Marketing internship with focus on social media, newsletters, advertising and branding. Project manager at the Stockholm International Boatshow for Navigare Group.

Hostess on 40-57 fot sailingboats in the mediterrean and adriatic sea. - Charter - Company events

I highly recommend this course to anyone who wants to strengthen their rhetorical skills.

International programme at FEI in cooperation with Solent University which focuses on business and management, preparing to operate and compete in an ever-changing business world. The course covers strategic management, global markets, small and medium-sized enterprises, decision making, finance, business creativity, analytics and research methods. Course Modules: Business Research Methods Strategic Management & Leadership Managing & Leading SMEs Entry Strategies for International Markets Individual and Organisational Learning and Development Brand Management Project & Dissertation