Anderson OZAKPO

- Monitored business performance and used advanced analytics and behavioural analysis for targeted marketing initiatives and content adjustments, which lowered our bounce rate from 83% to 46% and increased our average reading length from 56 seconds to 1 minute 52 seconds. - Led the Growth team and grew Technext to become Nigeria's second most popular tech-focused media platform using a variety of data-driven and organic tactics (with over 500,000 monthly views, 90,000 newsletter subscribers, and 100,000+ total social media followers). - Implemented the business strategy, operations, and overall team performance increasing key business indicators such as the quality and number of posts per day and overall website traffic by over 300% year on year. - Designed and implemented Africa's largest blockchain event for three years in a row, raising over $20,000 in sponsorship for each event and overseeing physical event design and marketing resulting in 10,000 plus event registrations and over 5,300 event attendance. - Analyzed competition and market trends to identify areas for improvement in Technext's strategy.

- Directed reporting, analytics, and overall business strategy growing monthly unique users to 350,000+ - Led the Growth team, growing fan base from 1,000+ to 100,000+ loyal followers. - Developed highly effective user-based digital communication strategies increasing user engagement by 250% YoY. - Managed new products, two of such have contributed to over 14% revenue growth in 2023 alone. - Scouted for and engaged in 200+ partnership opportunities annually. - Analyzed and recommended marketing strategies, new business, and growth opportunities for management.

Lead the enterprise Business Intelligence function reporting directly to the Chief Commercial Officer, driving commercial analytics, KPI governance, forecasting, executive reporting, and data strategy across telecom operations. - Improved BI report delivery SLA performance from 89% to 98% - Reduced reporting turnaround time by 42% through reporting automation and workflow redesign - Deployed 12 automated BI workflows reducing manual reporting workload by 45% - Improved enterprise data integrity from 98.6% to 99.01% - Built executive dashboards tracking subscriber growth, churn, revenue, reconnections, and regional performance KPIs - Standardized commercial KPI definitions across Sales, Marketing, Finance, and Customer Operations - Introduced daily KPI-to-forecast tracking improving commercial review efficiency by 30% - Supported budgeting, forecasting, and executive business reviews with performance analytics and commercial insight reporting

Driving data-led transformation through strategic, consultative leadership of the Business Intelligence function spanning campaign analytics, performance reporting, and business impact measurement. I lead cross-functional BI initiatives with a focus on accuracy, timeliness, and automation, supporting internal stakeholders like a trusted in-house consultant committed to scale and insight. - Directed and optimized all Business Intelligence functions, including ETL pipelines, campaign analytics, and regulatory reporting enhancing executive decision-making efficiency by 15% through timely, accurate insights. - Delivered high-impact weekly, mid-month, and month-end reports with a 98% on-time rate, providing senior leadership with consistent, data-driven visibility into business performance. - Fulfilled 200+ ad-hoc data requests with a 95% SLA compliance rate, while supporting over 25 marketing campaigns through 99.2% accurate segmentation resulting in an 18% uplift in conversion rates. - Streamlined reporting through automation, reducing manual work by 35% by developing and deploying 8 automated reports and workflows, significantly increasing operational efficiency. - Strengthened data governance and quality, improving overall data integrity from 93% to 98.6% within 12 months through advanced data cleaning techniques, JIRA-based issue tracking, and strict quality control protocols. - Drove cross-departmental collaboration by facilitating monthly strategy alignment sessions with Sales, Marketing, and Finance teams contributing to a 10% boost in campaign return on investment. - Fostered a culture of continuous learning and excellence, organizing quarterly knowledge-sharing workshops and earning professional certifications in SQL optimization and data storytelling; consistently achieved 85%+ in company values assessments (humility, integrity, innovation, and more).

- Conceived and implemented concepts, guidelines and strategies in various creative projects and oversaw them to completion for 163+ businesses. - Evaluated trends, assessed new data and kept up-to-date with the latest and ever-evolving techniques, tools and processes that contributed to over 64% of team performance. - Collaborated with internal and external stakeholders to obtain knowledge of the client’s requirements and deliver quality results. - Led brainstorming/creative sessions to generate and review creative ideas. These sessions reduced our turnaround time from 7 weekdays to 3 business days. - Reviewed content and presentations, approved/rejected ideas, and provided feedback to the team. This led to overall customer engagement and satisfaction. - Trained and guided teammates into accomplished professionals. - Monitored and evaluated results of team efforts and proposed actions for the future.

- Designed and maintained the Mobile Financial Services (MFS) data warehouse and reporting architecture, streamlining over 20 data pipelines using SQL, MySQL, and PowerQuery reducing data processing time by 75% and improving report accuracy by 25%. - Built and automated over 8 dashboards and performance reports with Excel and Power BI, tracking KPIs such as churn, agent distribution, revenue, and subscriber activity (RGS 30), which supported a 12% increase in active user retention. - Analyzed over 5 million customer and agent data records for segmentation, product usage, and campaign performance, enabling precise targeting that improved campaign conversion rates by 18% and reduced churn by 10% month on month. - Facilitated cross-functional collaboration with teams in Finance, Information Systems, Enterprise Solutions, and Marketing, contributing to improvement in forecast accuracy, team performance, and a reduction in reporting redundancies. - Led quarterly reforecast and annual budgeting cycles, applying business rules and economic assumptions that enhanced financial planning accuracy and contributed to a 9.5% year-on-year revenue growth for the MFS unit. - Delivered over 100+ high-quality reports and ad hoc analyses with actionable insights and risk assessments, directly supporting executive decisions that drove a 7% increase in product profitability. - Organized bi-monthly knowledge-sharing sessions and trained over 25 team members on data interpretation, dashboard usage, and performance metrics resulting in a 35% increase in internal reporting efficiency.

- Collaborated with the Marketing Product Manager to develop new customer-centric offerings including citywide and unlimited data plans that quickly gained traction and accounted for over 55% of total bundle and data usage revenue within 12 months. - Designed, managed, and delivered over 50 recurring and ad-hoc reports for internal teams and external regulators such as the NCC, consistently achieving 100% compliance with reporting deadlines and improving stakeholder confidence by reducing data-related escalations by 30%. - Automated key business reports and dashboards using SQL, Excel, and Tableau, cutting manual processing time by 40% and enabling quicker access to insights for cross-functional decision-making. - Performed in-depth data analysis on customer behavior, usage patterns, and product performance, enabling targeted campaign strategies that improved conversion rates by 15% and drove a 9% increase in Average Revenue Per User (ARPU).

- Automated and maintained performance dashboards and reports on MicroStrategy and Power BI for Sales, Customer Care, and Finance, enabling real-time insights that contributed to a 105% reconnection rate and an average daily churn recovery of 30% in 2016 and 2017. - Collaborated closely with the ETL and Data Engineering teams to ensure accurate data ingestion and transformation, supporting over 20 business-critical workflows with clean and reliable data using Toad for SQL and MySQL. - Led proactive data quality assurance initiatives within the Enterprise Data Warehouse, reducing data redundancy and inconsistencies across key reporting layers, which enhanced report trustworthiness and reduced downstream errors by over 40%. - Standardized report structures and improved dashboard usability across departments, driving clearer cross-functional alignment on KPIs and improving stakeholder satisfaction with BI deliverables.

- Taught computer literacy and data processing concepts to over 150 secondary school students, including Microsoft Office tools (Word, Excel, PowerPoint), file management, and basic internet usage. - Developed instructional materials and lesson plans aligned with the national curriculum, improving student comprehension and exam performance in ICT-related subjects. - Organized and led practical sessions in the computer lab, offering hands-on guidance in typing, formatting documents, spreadsheets, and database basics. - Provided technical support for school IT systems, including basic troubleshooting of computers, printers, and networking issues reducing classroom downtimes by 40%. - Assisted with school data management, including student records, exam score collation, and electronic report card generation. - Supported ICT capacity-building initiatives for teaching staff by facilitating informal training sessions on using digital tools for lesson preparation and grading.