Amber Cisneros

⭐ SCOPE: Serve in a hybrid role of Chief Operating Officer and Chief Marketing Officer. Lead diverse teams including Branches, Call Center, Loan Servicing, Community Development and Education, Member Operations, Member Experience, Digital Banking, Strategic Planning, Marketing, Product Development, and Membership/Business Development. ⭐ NOTABLE IMPACTS: ✓ Achieved $1.5 years billion in overall organic asset growth during tenure. ✓ Served on Executive Team, Asset & Liability Committee (ALCO), Portfolio Management, Investment Committee, Cyber Security Committee, Senior Management Team, Portfolio Management Committee, and Enterprise Risk Management Committee. ✓ Provided direction to the credit union's enterprise strategic planning cycle that focused on enhancing organizational alignment, focus, and execution ability. ✓ Navigated and led the credit union through the pandemic, civil unrest, great resignation, rising inflation, and the banking crisis; drove strategy forward concerning culture, growth, operations, and member experience. ✓ Developed the Voice of the Member (VoM) strategy to ensure members' needs were at the core of the product development lifecycle. ✓ Centralized retail operations and implemented a robust governance framework. ✓ Obtained Community Development Financial Institution (CDFI) and Low-Income Designation (LID) certification while leading the financial inclusion strategy and secured $37M in government funding to support financial inclusion efforts. ✓ Drove the credit union’s financial inclusion strategy to help the low-income population.

⭐ SCOPE: Provided executive leadership to a team of high-performing marketing professionals responsible for strategy development and execution. Formulated a strategy that differentiated the business from its competitors. ⭐ NOTABLE IMPACTS: ✓ Leveraged data analytics, design thinking, agile and pragmatic marketing concepts, and innovative marketing strategies that ensured goal attainment. ✓ Drove the improvement of digital advertising capabilities while expanding brand reach and improving brand relevancy and authenticity. ✓ Contributed to a consumer insights initiative with IDEO focused on transformation into a more consumer-centric organization. ✓ Pioneered the advancement of a sales enablement mobile app that resulted in a more optimized and profitable sales process.

⭐ SCOPE: Challenged with leading strategic partnerships of white-labeled and cobranded financial service programs including Discover, Wells Fargo, and Univision. ⭐ NOTABLE IMPACTS: ✓ Partnered with numerous internal teams and external agencies to formulate cohesive product and growth strategies that yielded several multimillion-dollar deals. ✓ Developed and launched the first credit and identity theft consumer product for Hispanic community. ✓ Formulated the strategic marketing and business development plan for a new business unit.