Anca Mustata
Sourcing Group Manager Bakery&Ready Meal @ MEGA IMAGE - Ahold Delhaize Group
About
18 years in retail, one company, multiple categories, and a constant curiosity to understand what truly drives customer’s choices. My journey within the Mega Image family started in 2008 in the Non-Food area and gradually expanded across several key categories, from Dry Food to Fresh, where I spent more than five years working with Fruits and later Vegetables, discovering the real importance of seasonality, quality, and strong supplier partnerships. In recent years, my focus has shifted toward Bakery and Ready Meal, two dynamic categories where tradition meets convenience. The Ready Meal segment in particular is vibrant and fast-growing, increasingly competing with the HoReCa market through its diverse assortment and accessible prices. Today, as Sourcing Group Manager for Bakery and Ready Meal, I continue to shape assortments that bring together freshness, convenience, and value for our customers. What motivates me most is seeing the result of this work come to life in every Mega Image store — in the colors of the fresh departments, the ready-to-enjoy meals customers choose every day, and the aroma of freshly baked bread welcoming them at the entrance. Retail is not just what I do, it’s something I truly live every day! And after all these years, I still enjoy the journey just as much!
Romania
Bucharest Metropolitan Area
Retail
Negotiation, Product Innovation, Communication, Procurement, Forecasting, Teamwork, Team Management, Retail, Assortment Optimization, Business Strategy, Customer Experience, Analytical Skills
Experience
Sourcing Group Manager Bakery&Ready Meal
MEGA IMAGE - Ahold Delhaize Group
Bucureşti, România
- Leading the sourcing strategy for Bakery and Ready Meal categories, playing a key role in the development and performance of the Fresh business - Managing strategic supplier partnerships and complex negotiations to secure sustainable commercial conditions and supply stability - Driving sourcing initiatives that support category growth, product innovation and operational efficiency - Acting like a key interface between suppliers and internal stakeholders to ensure alignment between sourcing, commercial an operational priorities - Strengthening long - term supplier collaboration through transparent communication, accurate forecasting and reliable partnership management
Sourcing Manager Bakery&Frozen
MEGA IMAGE - Ahold Delhaize Group
Bucureşti, România
- Managed sourcing activities for Bakery and Frozen categories, overseeing supplier negotiations and contract management - Ensured product availability and competitive commercial terms in a dynamic retail environment - Worked closely with internal stakeholders to optimize supplier performance, product assortment and cost structures - Contributed to sourcing strategies supporting category growth and opperational efficiency
Sourcing Manager Bakery
MEGA IMAGE - Ahold Delhaize Group
Sourcing Manager Fresh Vegetables
MEGA IMAGE - Ahold Delhaize Group
- Managed supplier relationships for Fresh Vegetables category - Negotiated purchasing terms and ensured supply continuity in a highly dynamic market - Worked closely with quality and logistic teams to maintain product standards and availability - Monitored market conditions and seasonal trends to optimize sourcing decisions - Developed strong partnerships with both local and international producers, based on transparent communication, reliability and consistent delivery on commitments and forecasts
Category Manager Fresh Fruits
MEGA IMAGE - Ahold Delhaize Group
- Responsible for the commercial strategy and performance of the Fresh Fruits category - Managed supplier portofolio, pricing strategy and promotional planning to drive category growth - Analyzed market trends, consumer behavior and sales data to optimize assortment and product mix - Developed partnerships with local and international suppliers to ensure quality and seasonal availability - Built a high level of trust and long-term collaboration with suppliers, strengthening Mega Image's reputation as a strategic partner in the fresh produce market - Collaborated with marketing to ensure strong in-store execution
Category Manager Dry Food
MEGA IMAGE - Ahold Delhaize Group
Junior Category Manager Non Food
MEGA IMAGE - Ahold Delhaize Group
Assistant Category Manager Non Food
MEGA IMAGE - Ahold Delhaize Group
Education
Academia de Studii Economice din București
Economie Generala
Anca Mustata's Contact Information
Phone
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