Anat Amir

As VP of Product Management at Guesty, I lead the global product management team of the world's most advanced AI platform for managing and growing short-term rental businesses, powering 500K+ STR listings in over 100 markets. Trained on on a decade of short term rental data, Guesty’s AI agents provide proactive intelligence and an operational muscle to property management professionals. The platform simplifies operations, drives revenue growth, and increases occupancy. The Guesty channel manager, directly integrates with numerous booking channels (such as Airbnb, Booking.com, VRBO, Expedia and others). Guesty customers typically achieve an average 33% increase in revenue and a 22% increase in occupancy within the first year. At Guesty, I lead 40 product managers, within a tech organization of over 250 developers and engineers.

Just Eat Takeaway (JET) Global delivery marketplace, 100M+ customers to 700K+ restaurant and retail partners across 19 countries. Over 1B+ annual food moments. Built and scaled AI-driven personalization, ranking, and growth systems that became the foundation of JET’s demand generation engine, continuing to drive performance post-tenure. Drove measurable impact on conversion, order frequency, and AOV through AI-driven systems, while shifting strategic focus from growth to profitability in strategic markets. Led transformation of consumer product organization, aligning teams, metrics, and strategy around growth Managed 25+ Product Managers across ~30 cross-functional R&D teams, operating at global scale. Led organizational transformation of the consumer product teams, shifting strategic focus, consolidating teams, changing processes, metrics and KPIs. Led the consolidation and launch of JET’s unified web and app consumer experience, as a foundation for long term growth. Expanded JET’s consumer experience beyond restaurants into retail and grocery, significantly increasing order volume from non-restaurant partners.

Practi was a point of sale platform (POS) designed to manage restaurant/retail digital marketing channels, including food delivery marketplaces, web orders and in-store transactions, while assuring kitchen operational efficiency. The company was acquired by Just Eat. (Enterprise/SMB SaaS)

Wizer is a startup that enables the world’s leading brands to support every business decision with consumer intelligence (Enterprise SaaS). I was a member of the executive team, leading product strategy, product management, user experience, and marketing. As a member of the executive leadership team My role included: ideation, and launch of innovative products features, establishing a shared vision across the company by building consensus on priorities leading to product execution. Including, company roadmap, defining success metrics, collecting insight and feedback from customers and prospects (enterprise brands such as Reebok and Clorox as well as marketing research agencies), leading design and user experience, working closely with the engineering (agile scrum) and data science teams, as well as with the sales and business development teams.

Executive product and strategy consultant. Including: product strategy, product concepts, user requirements, market insight, go to market strategy, thought leadership, performance marketing, channel strategy, marketing toolkits, pitch decks, demos, and branding. WeCookit: launched family cooking platform(UGC/Editorial), Editor's Choice, and Best New App on iTunes in the US and +120 countries (end to end delivery including ideation, product management, UX, content, branding, and marketing). Fem-tech medical IoT fertility device: Led product strategy, ideation, concept, user studies, go to market strategy. e-commerce portfolio: Led product strategy, portfolio management, orchestrated the setup of the performance marketing department, budgets, and priorities.

I founded the IoT Creative Lab, an innovative business unit bringing together developers and scientists with creatives, to an early-stage IoT product concept factory. I produced 20+ product concepts for IoT and analytics-based products (covering several topics including med-tech, personal care, agri-tech, city management, industrial IoT, etc) Entrepreneur in Residence at Moonscape (corporate fund).

I founded the Google Africa Marketing team and a key member of the Google Africa leadership. My project Portfolio includes: YouTube live stream for the 2012 Olympics in Africa and Asia, broadcasting the 2010, FIFA World Cup to rural African communities, m-commerce, TV and movie product placement and several online/offline campaigns. Teams under my leadership executed over 100 campaigns in 32 markets with quarterly multi-million $ budgets and launched multiple regional specific products.

Established Android as the most popular OS globally by leading the launch of the Android consumer brand and developer platform in EMEA as a member of the original core Android team. Responsibilities included a multi-million dollar global co-marketing campaign (Mobile Operators/Carriers and OEMs). Initiated and executed multiple co-marketing engagements with Operators and OEMs for the Google and YouTube brands.

A key contributor to O2's market leadership in consumer data products, maximising growth through strategic planning, proposition development, customer insight and user satisfaction tracking. Worked closely with device manufacturers, operators and other industry players. Led the definition of consumer product blueprints, concepts, specifications, requirements and user interfaces fully encompassing business requirements, for strategic areas such as: i-mode, O2 Active Portals, Music, TV, Voicemail.

Founded a business unit focusing on User Centred Design providing UI and usability consulting services in one of the most successful User Experience practices in the country. Key clients include: TDK, Orange, Vodafone, Cellcom, Pelephone, Comverse, Citibank, Swiss Re