Anat Amir

- Initiating and leading strategic cross-company projects for Amdocs customers; New concepts to optimize success of marketing strategies, customer experience management and proactive care journeys; Campaigns measurement methods evaluation and adjustment; Success indicators testing in order to reflect the added value of Amdocs’s "Contextual Digital Marketing" platform, in terms of revenue growth, churn rates reduce, customer loyalty and satisfaction. - Leading Best practices and innovation domains; Support services delivery and optimization by in-depth analysis of Amdoc’s “Contextual digital marketing" activities in varied Tier-1 mobile operators around the world; Studying the world-wide trends in these areas and assimilating information in the organization to maximize our success as business leaders. As part of my work I also created an annual innovation plan for our customers that included 6 workshops around topics such as: Gamification, Behavioral economic, Digital channels in the Omni-channels arena; Viral marketing and more. - Ongoing support of activities in Amdocs existing customers and potential customers; Constructing strategic plans, recommending on marketing activities in response to tenders for new mobile operators; Leveraging the capabilities of Amdocs’s "Contextual Digital Marketing" platform and customer experience from ongoing work with a wide range of mobile operators globally.

As described above.

- Leading customer focused campaigns for Tier 1 mobile operators (Europe) - Design data driven marketing plans from strategic planning to practical data driven tactics, Drive growth through performance optimization, utilizing individual consumer profile and campaign performance to generate actionable, data-driven insights. As part of my work I initiated and led successful TTL campaigns that contributed to company revenues growth and customers’ satisfaction - Generated over 10% revenue uplift on topline. - Accompanying the marketing team of the mobile operator - Enhancing customer-focused marketing knowledge, customer experience, segmentation, pricing and communication with end customers. The job included trips abroad.

- Planning the marketing strategy, building and implementing marketing and advertising program. - Planning, executing and monitoring marketing and advertising programs, initiating and developing new products and expanding existing ones, forming commercial collaborations tailored to different segments. - Performing analysis and research, providing analysis translated to action for marketing work plan and ongoing measurement of campaigns performance. - Managing advertising, ongoing work with the advertising agency, leading ATL and BTL campaigns and promotional activities. - Supporting sales channels, constructing policy and service processes for customers and ongoing solutions to sales and service channels.

- Managing marketing campaigns of youth segment, VAS and content, constructing procedures and work processes for operating the services and operations and their assimilating them among the sales representatives. - Managing cross- organizational projects; managing projects from planning up to full implementation by service and sales representatives, ongoing operation of the project, monitoring the quality of the sale.

- Managing cross-organizational projects and operation on a regular basis after implementation. - Specializing in O2O marketing - segmenting target audiences, managing messages with direct marketing channels, writing marketing content, ongoing management of loyalty plan for customers. - Performing analysis of competitors, ongoing monitoring of competitors' activities and writing comparative documents for representatives, constructing supporting tools for customer service representatives.