Anastassiya Bakhareva

PepsiCo BUCCA - Responsible for overall project management, including achievement of goals, team management and grantee oversight - Ensure that all agreement deadlines are met, and targets are achieved; and coordinate and maintain working relationships with project stakeholders. This includes general managers of business units technical supply chain manufacturing directors, European leadershi p team - Lead timely, high-quality implementation of project activities that are demand driven and align with donor objectives and project documents - Oversee management of project budget and ensure that all financial activity is carried out in accordance with annual budget allocations. - Supervise local project members and annually evaluate their performance. - Lead more than 50 projects a year. Responsible for 3-year pipeline Achievements - Lead crisis agenda and set governance for all PepsiCo brands across BCCA ** region. European Commercialization Award 2022 « PepsiCo Way » - Launch two times faster new third-party manufacture and save 1.5MM USD. European commercialization Award 2022 « Faster » - Dispute the global raw crisis implemented full commercial plan 2022 and lead on time short term and long-term planning, - Lead productivity agenda with savings 0.5MM USD ( 4 plants Juices&Dairy) - Winner best performing new product BUCCA launch 2020 « Soflis Nabati Toplenoe » in Georgia - Brand launch Agusha in UZB. Awarded as best project in CA 2019 - Dispute the COVID 19 close Net Revenue target with index 105. BUCCA PepsiCo Bravo 2019 Award

Brand Manager (Dairy, Kazakhstan\Kyrgystan) - Strategic Planning. Contributing to development of both short and long-term brand strategies for Chudo, BioMax , Imunele , Majitel , Domik v derevne , Lamber, Frugurt , Happy Milkman - Marketing communications. Create 360' communication platforms for MD products and Innovations (TV, digital, key visuals). - Actively cooperate with international marketing team to develop locally relevant campaign executions. Manage insights agenda for respected portfolio. - Brand and business performance tracking (market data, consumer data, media information) and analysis and creation local innovation pipeline - Product Development. Set direction for local product including concept definition, design Brief, Creative Brief, etc. - Budget management Achievements: 1. Leading all Dairy categories (Chudo, BioMax, Фругурт, Имунеле, Веселый Молочник, Домик в деревне, Ламбер) started from Dec`18 till July`19 with excellent YTD brand performance in CA (KZ, KG) with growth more than 20% vs PY despite the fact that categories were not performed ( -10% vs 2018) 2. Awarded by PepsiCo "Bravo" program for excellence results in Dairy business 3. Developed and leading OT execution step change for Dairy category. As result PepsiCo Dairy products were significantly increase shelf share in TOP Clients (Magnum & Skif)

- Lead L`Oreal Paris Make Up portfolio in Kazakhstan (more than 500 SKU`s) - Development of brand strategy to achieve further strengthening of the brand equity and delivering strong profitable growth for category. - Development & delivery of strategic brand communication & appropriate channel strategies. Working closely with the Global team. - Understanding of category, and where relevant, assisting with local activation or brand building initiatives that contribute to the delivery of the brand's share and financial targets. - Long term and short-term strategy and pipeline development. - Briefing and managing Advertising Agencies to ensure effective communication campaigns are developed, produced and implemented. - Manage expenditure budget to deliver on the brand objectives. Brand management achievements: 1) Miss Hippie launch campaign has been evaluated as the best practice by HQ in Paris. - Cooperation with local music band KeshYou – product placement - Reach more than 2 MIO on YouTube during 1st weeks - Free placement on local TV music channels (Gakku, Muzzon, Hit TV) - Total reach more than 4MIO (23% of KZ population) 2) Organized and supported 11 launches during 7 months 3) Decreased sales gap by 20% 4) Increased e-commerce share from 0.5% to 3% during 6 month Trade marketing achievements: 1) Creator of new merchandising standards and stands navigation approach 2) Developed and optimized planograms for Make-up portfolio 3) Creator of new motivation system for BA`s 4) POSM support for 11 launches during 7 months

- Responsible for Perwoll www.perwoll.kz ), Deni, Pemos in CAC region Gain and understand consumer insights/ needs and turn them into action. - Develop and gain approval for annual brand plans in line with the Brand Strategy - Manage all aspects of brand communication include: 1) Media strategy development and execution;2) Briefing and managing Advertising Agencies to ensure effective communication campaigns are developed, produced and implemented;3) Ensure most effective and efficient media mix;4) Provide effective consumer promotional strategies relevant to the market; 5) Controlling and implementing brand budget. Achievements: 1. Improve Brand MC level by 13% via COGS optimization process ( Perwoll + 5pp, Deni\Pemos +2pp) 2. Successfully relaunched Deni and Pemos brands 3. Lead category project for new Pemos positioning Successfully developed and implemented Category Management project for Ramstore chain (http://www.ramstore.kz)14 stores in Almaty Kazakhstan (Laundry&Home Care category) 4. Launched pilot Category Management project for one store in Carrefour chain ( http://carrefour.com.ge) in Georgia (Laundry and Home Care categories) 5. Developed and implemented project for Araz store in Azaerbajan (+20% sales on top) 6. Developed and implemented project for two stores in Clean House chain in Georgia ( +15% sales on top)

- Actively participate in developing and implementing brand management objectives for the brand; - BTL promotions on & off trade Achievements 1. Successfully launched new subline for Pedigree portfolio (11 SKUs) 2. Organized two BTL activities for Whiskas brand that exceed business KPIs 3. Created BIC approach for Pet Care category transformation in KA 4. Organized internal promo for 11 countries of CEAB with high engagement rate - Cooperate with all members of the Marketing team to ensure proactive internal communications and effective teamwork. - Briefing and coordinating media and creative agencies; design and communication development. - Implement activities within the approved budgets. - Assist in the identification and development of business building ideas but also of creative and innovative projects/concepts.

Mobile startup owner and business part developer. Mobile app description Need to take a trip to the mall or your local big box store to either pick up a Valentine's Day gift or something for yourself? Not any more you don't — mobile app «Smart Time» give you the ability to handle everything from instant purchases to deal searches that help you find the best value and lowest prices. It lets shoppers navigate any nearby malls even without using GPS or WiFi. It includes an interactive map and guides shoppers while finding stores, restrooms, dining and lots more. The app lets shoppers remember the parking place of their vehicles, write feedback about shopping stores, etc. Achievements 1. The mobile app has been passed business acceleration by the istartup.kz (Start Up incubator) 2. TOP 3 Finalist of Intellectual TV show sponsored by National Bank of Kazakhstan. 3. The project has been won «Third Innovation Convention Almaty» 4. The project has been awarded 1 000 000 tenge by A. Esimov (Mayor of the Almaty City)