Anastasiya Liakh

Early-stage cybersecurity startup focused on making mobile applications safer. I work at the intersection of product, marketing, and sales to turn technical security capabilities into clear customer value. What I do: - Analyze competitors across product, marketing, pricing, and sales narratives - Define ICPs, personas, and core messaging for enterprise security buyers - Enable sales with pitch decks, one-pagers, and demo narratives - Lead LinkedIn Ads strategy and performance optimization - Drive SEO and content strategy focused on high-intent security topics - Build marketing automations and onboarding flows (emails, nurturing, activation) - Support launches of new features with clear value propositions and use cases - Translate customer feedback and market insights into product inputs

- Lead a team of 6 marketers, driving growth across acquisition and retention - Scale affiliate & influencer partnerships, increased the sales by 50% in the first month - Launch new product features across marketing channels (PPC, emails, socials, web, affiliates, etc.) - Boost email retention campaigns, cutting down the churn rate and growing user engagement rate - Optimize in-app user flow to increase users' awareness about product features - Create converting free-to-paid user funnels - Support PPC channel with CR-optimized landing pages - Optimize SEO by getting backlinks and increasing organic keywords

- Overseeing strategy execution and revenue scaling efforts of the affiliates team. - Achieved a 24% QoQ growth in 2024. - Launched affiliate programs for new B2B products - NordStellar and nexos.ai. - Unlocked new partnerships like B2B directories and lead generation partners.

- Successfully launched an affiliate program for NordPass, built go-to-market partnerships strategy - Made NordPass affiliate channel the 2nd most profitable channel in just 8 months - Created the multi-goal and cross-platform affiliate tracking for both leads and sales - Established and nurtured partnerships with key accounts like TechRadar, Forbes, and PCMag - Optimized landing pages and customer journey, resulting in conversion rate improvement

- Designed and executed full-funnel marketing strategies, incorporating SEO, content marketing, and PR channels. - Successfully launched 3 new marketing directions: Public Relations, Influencer, and Partner Marketing, contributing over 40% of all leads - Created copies for conversion-focused landing pages used by all marketing channels - Built and maintained a contact base of over 3000 influencers and media professionals - Managed participation of the sales team in e-commerce and SaaS b2b events in the USA and UK - Led traditional marketing campaigns in the US, such as radio and billboard advertising

- Increased the website's organic traffic from 6K to 35K views in the first 5 months - Developed monthly content plans and technical assignments for a team of copywriters - Managed a team of 5 people: an SEO manager and 4 copywriters - Published and updated articles on the website - Expanded the project from 1 to 3 websites across different countries, increasing overall coverage

- Achieved record press coverage: over 5 million online views in the first year - Wrote and distributed press releases for media resources and event sponsors - Organized post-event press conferences, enhancing media coverage and engagement - Developed relations between designers and media representatives

- Assistance at events (meeting foreign guests, guiding - volunteers, organizing press conferences) - Maintenance of social networks (Instagram, Facebook, VK) - Preparation of a content plan for a month - Writing articles in Russian (news, interviews)

- Managing the Tensions of Strategy Execution - Aligning Job Design to Strategy - Empowering Employees to Execute Strategy - Measuring and Monitoring Performance - Identifying and Managing Risks - Balancing Innovation and Control

- International Private Law - International Public Law - Corporate Law - Contract Drafting - Economy - Customs Affairs - International Copyright Law