Anastasiia Kiosieva (Кіосєва)

Head of Global PR @ MacPaw 🇺🇦

About

I’m a Public Relations Expert with nearly a decade of experience in Integrated Communications, Global PR, and Crisis Communications. My mission is to help Tech and Cybersecurity companies and products build brand awareness, reputation, and trust among their target publics. In my work, I adhere to the highest industry standards, such as the Barcelona Principles, PESO model and AMEC’s Integrated Evaluation Framework, ensuring that my PR strategies align with measurable goals and deliver impactful results. I take a data-driven approach, using research and market analytics to shape strategies that resonate across audiences. My expertise is rooted in Strategic PR, Media Relations, and Expert Relations, though I also have extensive experience in managing events globally and project management. I can help you: - Build a trusted corporate/product brand in Tech and Cybersecurity industry. - Develop a Global PR Strategy that will align with your business objectives. - Gain global recognition through coverage in top-tier media, winning industry awards and fostering meaningful partnerships. - Be visible on the global tech stage through speaking engagements at major events and collaborations with industry organizations. - Effectively handle Crisis Communications.

Country

City

Ukraine

Industry

Computer Software

Skill

Leadership, People Management, Strategic Public Relations Planning, Crisis Communications, Public Relations, Media Relations, Copywriting, Event Management, Communication, Nonviolent Communication, Key Opinion Leaders

Experience

Head of Global PR

MacPaw 🇺🇦

2025-11 - Present · 11 mos

Senior Public Relations Specialist

MacPaw 🇺🇦

2024-11 - 2025-10 · 1 yr

Focused on building Moonlock into a trusted cybersecurity brand, recognized as an expert in macOS security across global audiences. Responsible for driving brand awareness, thought leadership, and fostering trust and credibility within key publics. Results achieved in 2024 (with many details under NDA): secured over 400 publications in global media outlets, including Forbes, Fast Company, TechRepublic, TechRadar, TheHackerNews, Cybernews, and Cointelegraph. Facilitated speaker placements at top-tier cybersecurity events such as the RSAC webcast and Virus Bulletin. Earned six cybersecurity awards and the prestigious CES Innovation Award. Co-organized and managed the #OFTW event in Kyiv in partnership with the world’s largest macOS security community — the Objective-See Foundation.

Public Relations Specialist

MacPaw 🇺🇦

2022-9 - 2024-11 · 2 yrs 3 mos

Global Public Relations Lead

KIVI Global

2021-4 - 2022-8 · 1 yr 5 mos

Kyiv, Kyiv City, Ukraine

Developed and implemented PR strategies across following markets: Ukraine, Bulgaria, Romania, Hungary, Kazakhstan, and Russia (until February 2022), Belarus (until February 2022). Executed media relations, organized events, and managed influencer marketing. Results achieved: - Ranked Top-3 TV Brand in Share of Voice among competitors in Belarus; Top-4 in Kazakhstan. - Generated 250 earned articles in one year across markets, including 62 in-depth articles and interviews in key media outlets. - Achieved a total audience reach of 83M through a successful product launch PR campaign.

Public Relations Manager

Huawei Consumer Business Group

2017-7 - 2021-4 · 3 yrs 10 mos

Kyiv, Kyiv City, Ukraine

Shaped Huawei’s brand perception as a leading smartphone manufacturer known for having one of the best cameras on the market through external communications. Managed PR efforts across multiple product categories, including smartphones, tablets, laptops, and accessories (earphones, smartwatches, Wi-Fi routers, etc.): - Managed product launches (~20 products/year), including international press tours (up to 30 participants) and local press events (up to 70 participants). - Coordinated media testing programs, distributed press releases, and secured interviews and editorials in key publications. - Built and maintained relationships with media, bloggers, and celebrities. - Led crisis communication efforts, including monitoring, strategy and media outreach. Results Achieved: increased PR Share of Voice by 23% (2017–2020); grew key media coverage by 21% (2017–2020).

Commercial and Contract Fulfillment Manager

Huawei

2015-2 - 2017-7 · 2 yrs 6 mos

Kyiv, Kyiv City, Ukraine

Led frontline negotiations with customers, prepared bidding offers and contracts and evaluated commercial, legal and financial risks.

Junior Marketing Specialist

Huawei Consumer Business Group

2013-6 - 2015-2 · 1 yr 9 mos

Kyiv, Kyiv City, Ukraine

Supported various marketing activities, including: - PR: Distributed press releases, conducted media pitching, and organized press events. - ATL & BTL: Provided support for TV and Radio ad campaigns planning, brand-zones & POSM production. - Digital: Assisted with website management, SMM, and digital marketing planning. - Assisted to manager in market analysis and marketing strategy development.