Anastasia Shtompel
Founder & CMO @ Shtompel Marketing and Brand
About
Anastasia Shtompel is a marketing and brand strategy expert recognized internationally for her work at the intersection of technology, retail, and high-growth innovation sectors. She has held senior leadership roles, including Head of Marketing at Exaware LTD, a global telecom innovator with $200M+ in funding, and Chief Marketing Officer at Swimii, a national consumer lifestyle brand. In these roles, she led international campaigns, repositioned companies in competitive markets, and secured multi-million-dollar growth outcomes through data-driven strategies and global brand collaborations. Her career spans over a decade of building and scaling businesses across the United States, Europe, and Asia. Anastasia has advised market disruptors on international expansion, market positioning, and brand transformation. She is also the creator of the proprietary Brand Revolution System, a methodology that integrates AI-powered analytics, behavioral psychology, and holistic brand architecture into a unified framework. Anastasia’s expertise has been recognized through features in leading business publications such as CEO Weekly, US Reporter, and NY Weekly, where her methodology has been described as “a movement enabling business legacy” and “a blueprint for entrepreneurial growth.” In 2025, she was also accepted as a member of the Forbes Communications Council, an invitation-only community that admits only about 10% of applicants worldwide, recognizing top executives for their impact, expertise, and leadership in the global communications and marketing field. Today, through her U.S.-based consultancy Shtompel Marketing & Brand, Anastasia helps businesses scale nationally and internationally by leveraging innovative marketing systems, cross-sector insights, and transformative growth strategies. Her work continues to influence both established enterprises and emerging startups, reinforcing her reputation as a trusted strategist and thought leader in the global marketing landscape.
United States
New York
Retail
Strategic Partnerships, Product Development, E-Commerce, Content Marketing, Team Leadership, Business Strategy, Creative Direction, Marketing Strategy, Digital Marketing, Management, Sales Funnels, Copywriting, Brand Development, Graphic Design
Experience

Founder & CMO
New York, United States
U.S.-based consultancy delivering global brand and growth strategies powered by AI and data-driven systems. • Founded and scaled a U.S.-based consultancy delivering global marketing and branding strategies for multi-million-dollar companies across the technology and consumer goods sectors. • Developed and implemented the Brand Revolution System — a proprietary framework unifying AI-powered funnels, data-driven analytics, multi-channel campaigns, and global positioning strategies. • Built marketing infrastructures integrating automation, influencer-driven campaigns, and cross-border partnerships, resulting in measurable revenue growth and international visibility for clients. • Positioned companies as category leaders by driving brand elevation, securing industry recognition, and enabling multi-million-dollar scaling in highly competitive markets. • Expanded professional influence through a 14K+ follower platform for executives and entrepreneurs, sharing insights on innovative marketing and interviewing global brands.

Head of Marketing and Brand
New York, United States
Telecom software innovator with $200M in capital, competing with Cisco, Ericsson & Nokia; clients include Meta and Telefónica. • Directed a full-scale corporate rebranding, creating a cohesive brand identity that repositioned Exaware as a global innovator competing with legacy giants such as Cisco, Ericsson, and Nokia. • Led the launch of a new corporate website, managing both internal teams and external partners to ensure a seamless rollout that significantly improved user experience and engagement. • Designed and implemented comprehensive social media strategies, expanding Exaware’s digital presence, raising brand awareness, and increasing lead generation by 36%. Opened new client pipelines across North America, Europe, and Asia. • Organized and executed Exaware’s participation in premier international conferences, including MWC Barcelona and Wispapalooza, directly generating multi-million-dollar partnership opportunities. • Spearheaded global B2B campaigns that reinforced the company’s positioning as a category-defining player in the $2.3T telecom infrastructure market. This strategy directly supported the successful negotiation and closure of multi-million-dollar contracts with global companies. • As a direct result of marketing initiatives, Exaware was featured in Entrepreneur and Forbes.com, highlighting the company’s role in redefining global connectivity through disaggregated networks.

Head of Marketing and Brand
Swimii
U.S. premium e-commerce brand that redefined inflatables as a luxury lifestyle category, with high-value clients like The Ritz-Carlton. • Led successful launch, developing brand and business strategy that repositioned inflatables as aspirational design-led lifestyle products. • Directed high-impact photoshoots, messaging, and visual storytelling, shaping a distinctive brand identity that set new trends in leisure design. • Established and scaled social media presence across multiple platforms; launched cost-efficient PPC, influencer, and email marketing campaigns that expanded the customer base by 300% and drove a +53% order volume. • Formed B2B collaborations with luxury hospitality and events companies, including The Ritz-Carlton, significantly elevating brand credibility. • Managed online shops (Instagram, Facebook, Faire) and coordinated operations across Shopify, ShipBob, payment, and shipping systems to ensure seamless fulfillment of thousands of orders. • Introduced proprietary design innovations (e.g., pillow-wave perimeter walls, multi-layer structures), which became industry benchmarks and were later imitated by competitors.

Marketing and Advertisement Director
Geneva, Switzerland
Swiss HealthTech dental network and digital platform with a nationwide chain of clinics. • Large-scale nationwide out-of-home campaign, with billboards across major Swiss cities (Zürich, Geneva, Lausanne, Lucerne, Zug, Winterthur), reaching 5M+ viewers monthly. • Coordinated multiple photoshoots and creative campaigns, ensuring compliance with Swiss advertising regulations and aligning visuals across online and offline channels. • Oversaw the creation of brand identity and strategy, delivering high-quality marketing assets for social media, PR, investor relations, and the company’s digital health application. • Guided Cheeze’s repositioning into a HealthTech innovator, enabling clinics' expansion and establishing the app as a primary engagement tool for patients.

Marketing & Growth Director
• Contracted by companies across diverse industries to lead international marketing initiatives. • Created B2C and B2B strategies and sales funnels, enabling scalable growth. • Directed rebrands, website design, copywriting, and messaging for both new and established companies. • Launched projects from scratch and managed cost-efficient PPC, influencer, and email campaigns, increasing sales by up to 75%.

Marketing Manager
Tel Aviv, Israel
EU innovation body connecting 2,500+ partners and hubs across Europe and Silicon Valley. • Coordinated cross-border projects connecting Israeli start-ups with European enterprises. • Developed B2B marketing materials and GDPR-compliant frameworks, enhancing EU–Israel collaboration. • Contributed to a landmark innovation report widely covered by global media.

Market Research Analyst
Tel Aviv, Israel
Global SaaS unicorn, went public at $7.5B valuation, serving millions of users worldwide. • Conducted market intelligence during COVID-19, analyzing global demand shifts. • Delivered insights that shaped product–market fit and informed international go-to-market strategy. • Supported enterprise adoption strategies ahead of the company’s $7.5B IPO.

Content Marketing Manager
FOMO Productions
Tel Aviv, Israel
Leading Israeli cultural and music events producer, organizing sell-out shows with international artists. • Directed national marketing campaigns for cultural events with up to 10,000 attendees. •Executed digital-first strategies, influencer partnerships, and content campaigns, reducing CAC by 23%. • Drove sell-out success for international acts, positioning the company as a cultural trendsetter.

Lead Fly Attendant
Prime Value Trading
Tel Aviv District, Israel
Prime Value Trading is an international airline that provides private aviation services for high-profile figures. • Coordinated in-flight customer service for flights in Israel and abroad. • Oversaw supply management for flights. • Ensured adherence to safety and security protocols.
Education
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