Anastasia Kyrychenko

Full-stack marketing specialist Marketing Campaigns: - brainstorming and executing ideas for creative marketing campaigns - planning and executing initiatives to reach the target audience through appropriate channels (social media, e-mail, resources for Sales department) Copywriting and Content Management: - preparing the concept and materials for brochures, presentations, handout resources - managing the website content according to the marketing vision - preparing blog posts, one-pagers, white papers to educate customers and prospects on product updates, industry trends, and best practices - preparing case study materials highlighting successful customer stories for further usage at industry events, smm, and targeted marketing campaigns Partnership campaigns & PR: - developing campaigns, such as sponsored content or social media collaborations - researching YT podcasts, shows, streamings for participation, negotiating with hosts, and organising the process. - forming partnerships with complementary brands or service providers to launch cross-promos. Collaborating on joint marketing campaigns, bundle offers, articles, webinars, or co-branded content - created a Partnership Portal on Adskeeper website where partners can add descriptions of their services for Adskeeper users Event Marketing: - organising company-led events - researching conferences and events in the industry for participation - brainstorming, preparing, ordering, and managing the distribution of branded merchandise - planning & managing marketing presence at industry conferences and partner events - calculating the revenue of the conducted conferences and events - presenting the company at international conferences - preparing branded presents for clients and partners (special occasions: Christmas/New Year, thresholds of cooperation, birthdays and celebration) Cooperation with designers: - developing design concepts for marketing materials, including flyers, brochures, and social media banners.

- providing publisher support; - working on websites moderation; - analyzing native ads performance to increase publishers' profits; - providing suggestions on ad campaign optimization; - working on clients retention and increasing their loyalty. - establishing automation processes in HubSpot (chatbots, email sequences, NPS) - solving technical issues (on my own or together with tech department) - translated the database for publishers from English into French

- copywriting, ghostwriting, writing academic & seo-optimized articles