Anastasia Krutenchuk

Making money with passion

At World of Warships (PC), I led Live Operations end-to-end, with ownership of the product’s revenue performance = from monetization and economy to in-game stores, content delivery, feature production, analytics, and long-term live strategy. My work was between game and business. Together with cross-functional leaders (my peers), we shaped product direction on a 1–3 year horizon, I worked on monetization and meta-systems, and tested ideas that translated into real revenue and engagement impact. Key points: • Built and scaled the Live Ops Department from scratch after business relocation. It is consisted 36 employees, structured into the teams: Meta development stream, QA, Monetization, Game Economy design, Game Stores, Content Delivery, Server Side events. • Introduced player segmentation in monetization, improving revenue efficiency • Designed and launched new content types and features that added meaningful revenue growth • Delivered record-breaking in-game events two years in a row • Contributed to consistent year-over-year annual revenue growth • Worked closely with Publishing, Product Group leadership, and strategic Chinese partners to keep product direction aligned with both global and regional goals

Created Live Operations teams from scratch after relocation, which includes teams - Monetization, Operational Game Design, Game Economy, Game Stores, QA, and Servers Side Events.

* Determine LiveOps and Monetization strategy of the product. * Communicate with partners for product LiveOps and Monetization strategy. * Develop and create processes for adapting content and LiveOps for regions. * Approve and participate in creating monthly monetization plans with all the activities on board either financial or in-game for all regions. * Improve the KPIs of the product: Revenue, Retention, Churn rate, AU (DAU, WAU, MAU), ARPU, ARPPU, LT, LTV, Spending, CCU, etc. * Work on all the in-game and monetization questions with Management, BI, Content & Localization, Engineers, QA, Asset Production, Community Management, and Customer Support. * Participate in the design and creation of new mechanics, in the improvement of the old ones. * Analyze a lot of various information, check hypotheses, optimize monetization mechanics. * Extinguish fires when something goes somewhere wrong. * Help new colleagues to get into the groove.

* Communicating with a Partner for product LiveOps strategy of the region. * Developing and creating processes on adapting content and LiveOps for the region. * Create monthly monetization plans with all the activities on board either financial or in-game for all regions. * Determine what players will buy in Premium shop and Metashop in what bundles and at what price. * Define how to entertain players during their sessions: challenges, missions, marathons, etc. * Calculate the fair rewarding for all the activities in-game. * Approve plans with Product Manager and Regional Publishing Directors. * Improve the KPIs of the product: Revenue, Retention, Churn rate, AU (DAU, WAU, MAU), ARPU, ARPPU, LT, LTV, Spending, CCU, etc. * Work on all the in-game and monetization questions with Management, BI, Content & Localization, Engineers, QA, Asset Production, Community Management and Customer Support. * Participate in the creation of new mechanics, in the improvement of the old ones. * Analyze a lot of various information, check hypotheses, optimize monetization mechanics. * Extinguish fires when something goes somewhere wrong. * Help new colleagues to get into the groove.

* Create monthly monetization plans with all the activities on board either financial or in-game. * Determine what players will buy in Premium shop and Metashop in what bundles and at what price. * Define how to entertain players during their sessions: challenges, missions, marathons, etc. * Calculate the fair rewarding for all the activities in-game. * Approve plans with Product Manager and Regional Publishing Directors. * Improve the KPIs of the product: Revenue, Retention, Churn rate, AU (DAU, WAU, MAU), ARPU, ARPPU, LT, LTV, Spending, CCU, etc. * Work on all the in-game and monetization questions with Management, BI, Content & Localization, Engineers, QA, Asset Production, Community Management and Customer Support. * Participate in the creation of new mechanics, in the improvement of the old ones. * Analyze a lot of various information, check hypotheses, optimize monetization mechanics. * Extinguish fires when something goes somewhere wrong. * Help new colleagues to get into the groove.